Fast-moving Porsche Design opens 100th store amid expansion
Published: 09/02/10
Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor
 |
"In the period October to December 2009 alone we opened 15 new stores around the world" |
Dr Juergen Gessler
President & CEO
Porsche Design Group |
GERMANY. Germany's Porsche Design Group is powering ahead with serious retail expansion as its 100th store opened and global sales area hit approximately 5,000sq m.
In the first half of the 2009/2010 financial year (1 August 2009 to 31 January 2010), the company focused on increasing the number of Porsche Design stores. The 100th outlet in the world opened just a few days ago in New Delhi.
"In the period October to December 2009 alone we opened 15 new stores around the world," explained Porsche Design Group CEO Dr Juergen Gessler.
"The opening of our own stores in Düsseldorf and Las Vegas were two very special highlights. We set a further milestone on 6 February 2010, opening our first Porsche Design store in India. The shop is also our 100th store worldwide. This offensive is providing a renewed upturn and greater popularity for the Porsche Design brand."
In August 2009, some 81 Porsche Design stores were trading across the world, including 11 own stores and 70 franchise and travel retail stores.
In September, the Porsche Design store in Singapore became the first in a long line of new outlets. It was followed by shops in Düsseldorf, Las Vegas, São Paulo, Rio de Janeiro, Knokke in Belgium, Hong Kong, Sydney, Athens, Thessaloniki, Zagreb, Istanbul, Beirut, Tokyo, London and the Chinese cities of Shenzhen and Ningbo.
"Along with the expansion of our sales structure, our customers can first and foremost look forward to more new product highlights in 2010," said Dr Gessler.
"Our second fashion collection designed in-house and the Black Edition of our award-winning Porsche Design P'9522 mobile phone set the ball rolling."
About Porsche Design Group
Professor Ferdinand Alexander Porsche, designer of the Porsche 911 car and grandson of the Porsche founder, established the Porsche Design brand in 1972.
The product portfolio includes watches, sunglasses, luggage, sports and fashion collections, electronic products and a men's fragrance line. All products under the brand are created at the Porsche Design Studio in Zell am See, Austria.
Porsche Design products are sold worldwide in the company's own stores, franchise stores, shop-in-shops, high-end department stores and exclusive specialist retailers. Visit
www.porsche-design.com
CLICK HERE TO SEARCH FOR ALL RELATED STORIES ON PORSCHE DESIGN
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