Travel Retail and Duty Free Business Intelligence    Wednesday 27 August 2014

FASHION, LEATHER AND ACCESSORIES

Mango partners with actress Scarlett Johansson in Haiti fundraiser

Published: 02/02/10

Source: ©The Moodie Report

By Mary Jane Pittilla, Brands Editor

Face of Mango: Scarlett Johansson
SPAIN. American actress Scarlett Johansson has designed a handbag for Spanish fashion chain Mango in a charity initiative to aid victims of the Haiti earthquake.

Johansson's Haiti handbag will be distributed in all Mango stores worldwide from March 2010. All profits will be donated to INTERMÓN-OXFAM, which is helping victims of the disaster.

The Haiti handbag retails at £16.90 and will be exclusively available in more than 1,390 Mango stores.

Scarlett Johansson, who is the face of Mango, has designed a print on the handbag to represent the ancient cartography of Haiti. It contains the message “Supporting the people of Haiti” written and signed by the actress.

Johansson said: “I'm thrilled to be collaborating with Mango to promote conscious consumerism and to benefit Oxfam's Haiti Earthquake Response Fund. By purchasing this bag, which I specially designed, you are helping to provide life-saving assistance like clean water to the people of Haiti."

Scarlett Johansson's handbag design will raise funds for Haiti
A spokeswoman for Mango said: “Given the terrible events that have taken place, Mango wants to support the victims of the Haiti earthquake. For this reason, we want to offer our clients the chance to collaborate in this project, as there are many people who need help.”

MORE STORIES ON MANGO

Mango to launch exclusive T-shirt range - 04/01/10

Mango fashions a presence in Iraq - 30/11/09

Mango to embark on shop-in-shop strategy - 05/11/09

Mango fashions a fresh beginning in the US – 21/05/08