Travel Retail and Duty Free Business Intelligence    Wednesday 23 July 2014

FRAGRANCES

Koto Parfums prepares Hello Kitty for Summer Holiday season

Published: 11/06/13

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

Koto Parfums presented a number of novelties at last month’s TFWA Asia Pacific show in Singapore, across its Hello Kitty and Kimmi fragrance portfolio.

The limited-edition Hello Kitty Summer Holidays Collection comprises two offerings. The first, priced at around €25, combines a 60ml edt with a Hello Kitty beach ball. The second (priced at €30) pairs a 100ml fragrance and a Hello Kitty drawstring swim suit bag.

Koto Parfums showcased its latest fragrance sets in Singapore

Looking ahead, the company will introduce a 60ml limited-edition From Russia With Love Hello Kitty fragrance in time for Christmas, complete with festive red packaging. It will be available in France from September, before rolling out worldwide in October/November.

Koto Parfums has extended its Kimmi fragrance line, inspired by Japanese Kokeshi dolls, with two new scents, called Ella and Holly. And the company has created a new Kimmi miniatures set for the travel retail channel. Five x 5ml individually-packed fragrance/dolls are featured: Lily, Mimi, Niki, Billie and Millie.

In other news, Koto Parfums has joined forces with French children’s gift/plush company Trousselier, which is well known for its Ange Lapin collection. “We have created the Ange Lapin Eau de Senteur fragrance,” General Manager Nathalie Gourbeyre told The Moodie Report. “The company is French but has good distribution in Asia. The new fragrance is scheduled to make its travel retail debut in 2014.”