Travel Retail and Duty Free Business Intelligence    Thursday 02 October 2014

FRAGRANCES

Coty extends Philosophy fragrance portfolio with Living Grace

Published: 06/03/13

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

Fragrance philosophy: the new Living Grace
Philosophy has extended its fragrance portfolio, which began with Amazing Grace, with a new scent, called Living Grace. It is available in selected travel retail doors.

Amazing Grace challenged the notion that fragrance must be intense to be noticed, a perspective that all subsequent Philosophy scents have shared. Living Grace invites consumers to “embrace and celebrate the beauty of living in the present moment”, according to the brand.

The juice opens with a top note of neroli, building to a heart of lily-of-the-valley, atop a dry-down of musk. The Living Grace collection comprises a spray fragrance, a shampoo, bath & shower gel, and a firming body emulsion, for optimum layering.

Living Grace joins Amazing Grace, Pure Grace and Inner Grace, each of which aims to inspire, calm or stimulate the senses in a different way.