Travel Retail and Duty Free Business Intelligence    Tuesday 02 September 2014

FRAGRANCES

Coach Fragrances aims to bottle the beauty of modern love

Published: 06/03/13

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

Coach Fragrances has created a new feminine scent called Coach Love. It is available now in Americas travel retail.

Described by the brand as modern love in a bottle, it aims to capture olfactively the “richest, deepest and most visceral emotion”. “It’s the most romantic fragrance Coach has created,” noted The Estée Lauder Companies Senior Vice President, Corporate Fragrance Development Worldwide, Karyn Khoury.

“It has presence, but it doesn’t shout,” she continued. “And while the scent is very streamlined in its construction, it’s actually quite complex in the number of ingredients used.”

The juice opens on top notes of mandarin, dewberry, green violet and freesia, atop a floral heart of magnolia, jasmine and gardenia. The base blends sandalwood, patchouli, vanilla, caramel and musk.

“Musk is especially interesting in that it is adaptive, meaning it smells differently on different skin types, and that is also what gives this fragrance a personal facet,” added Khoury.

The Coach Love logo was designed by Milton Glaser, described as one of the seminal graphic designers of the century, who created the I Love New York logo, was a founder of New York magazine, and has consulted for a wide variety of clients including museums, restaurants, film and book projects.

“Starting with the Coach C, a transformation occurs when two are combined to create the heart, which is consequently an identifiable and unique mark that moves away from the generic heart,” Glaser explained.

The Coach Love collection comprises 50ml and 100ml edps.