Travel Retail and Duty Free Business Intelligence    Friday 01 August 2014

FRAGRANCES

Art inspires DKNY's new Keith Haring fragrance collection

Published: 30/01/13

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

The house of DKNY has unveiled a new fragrance collection inspired by the art of Keith Haring. Keith Haring Art by DKNY will be available in travel retail from February in Europe, the Middle East and the Americas, before rolling out to Asia Pacific in March.

The scent trio (DKNY Be Delicious Art, DKNY Fresh Blossom Art and DKNY Golden Delicious Art) aims to celebrate Haring and DKNY’s shared love of New York and everyday design that makes a statement.

Keith Haring Art by DKNY will be available in travel retail from February
“I have always been inspired by the life and innate style of the artist,” noted designer Donna Karan. “I have admired Keith Haring’s work ever since his designs first appeared in the subway stations of New York; they are not only visually compelling, but communicate a message that I think everyone can relate to. This really speaks to the essence of DKNY; wearable art that’s young, urban and totally original.”

Each DKNY apple-shaped bottle is marked with Haring’s iconic shapes and figures, while an original Haring design accentuating the life of the city, along with the artist’s signature, is wrapped around the fragrance carton.

DKNY Be Delicious Art was inspired by Haring’s “eccentric style and creative palette”. The fragrance is described as energising and fresh, yet complex and ultra-feminine. The juice features florals, fruits and green notes. DKNY Fresh Blossom Art was inspired by Haring’s love of bright colours. Key ingredients include cassis, pink grapefruit and Red Delicious Apple. DKNY Golden Delicious Art is a bold statement, featuring exotic fruits and white flowers. The juice also includes raspberry, bergamot, muguet and amber.

More about Keith Haring
Keith Haring (1958-90) is described as one of the most renowned of the young artists, filmmakers, performers and musicians whose work responded to urban street culture in New York City during the 1980s. Inspired by the graffiti artists whose marks covered the city’s subway cars, Haring began to draw in white chalk over the black paper used to cover vacant advertising panels. Not only was Haring able to reach a large and diverse audience with his subway drawings, but eventually the subway became, as Haring said, a “laboratory” for working out his ideas. Haring’s mission was to make art accessible to all, “art for everyday. Art for everyone.” As early as 1980, Haring began exhibiting in galleries and museums around the world, but continued to participate in public projects, including literacy campaigns and anti-AIDS initiatives.

Before his death, Haring established a foundation in his name to maintain and enhance his legacy of giving to children’s and AIDS organisations. Throughout his career, Haring produced murals, sculptures and paintings to benefit hospitals, underprivileged children's groups and various community health organisations.

Haring has been the subject of several international retrospectives. His work is in major private and public collections, including those of the Museum of Modern Art; the Whitney Museum of American Art; Los Angeles County Museum of Art; Art Institute of Chicago; the Bass Museum in Miami; Centre Georges Pompidou, Paris; Ludwig Museum, Cologne; and Stedelijk Museum, Amsterdam.