Travel Retail and Duty Free Business Intelligence    Saturday 01 November 2014

FRAGRANCES

Arden and Britney aim to dazzle with Cosmic Radiance fragrance

Published: 20/06/11

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

The stellar new scent from Arden and Britney
US. Elizabeth Arden has unveiled the new feminine fragrance from singer Britney Spears. Cosmic Radiance will begin its worldwide roll-out in August.

According to the brand, the scent was inspired by the idea of luminous sensuality, and aims to celebrate the power and beauty of women everywhere.

“Britney Spears has one of the most successful fragrance businesses in the world,” noted Elizabeth Arden Vice President for Global Fragrance Marketing Karen Huntoon. “Britney was looking to develop a fragrance with more energy and power. Cosmic Radiance makes the perfect connection with her new album, Femme Fatale, inspired by powerful, strong and confident women.”

Composed by Honorine Blanc and Harry Fremont, Cosmic Radiance opens on notes of mandarin, lychee and pear, leading to a heart of jasmine, gardenia, tuberose and peony. The base blends musk, amber, sandalwood and vanilla.

The fragrance flacon is decorated with black and white gemstones, and topped with a black cap. The outer carton is coloured black, white and pink, and decorated with a star-inspired motif.

Cosmic Radiance Britney Spears will be available as a 30ml, 50ml and 100ml edp spray, priced domestically at around US$39.50, US$49.50 and US$59.50, respectively.

Download free from the iTunes App Store