Aelia in exclusive launch of new Cartier and Guerlain fragrances
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
Roadster Sport is a fresh version of Cartier’s popular men’s fragrance; it is available in 100ml and 50ml versions
Aelia Group is exclusively previewing two new fragrances at its French stores this month, with the launch of Sport by Roadster Cartier and Aqua Allegoria from Guerlain.
Both fragrances will be exclusive to Aelia’s French outlets before their wider launch next month.
Roadster Sport is a fresh version of Cartier’s popular men’s fragrance, housed in a stylish, distinctive flacon. The edt is available in 100ml and 50ml versions, priced at around €60 and €42 in duty free respectively.
The new Aqua Allegoria range of fragrances by Guerlain is described as “a collection of odes to nature”
The Aqua Allegoria range of fragrances by Guerlain is described as “a collection of odes to nature”. It features five variants in 125ml edt format and is priced at €54.40 in duty free. A sixth version, Bouquet n° 1, will be exclusive to travel retail upon its wider launch in April. It is available in edt 75ml format and priced at €39.20 in duty free.
Aelia Head Perfumes & Cosmetics Buyer Sabine Fagan said: “We’re delighted that our French stores have been chosen as the launch pad for these two new items, which we are sure will prove a big success in France and beyond.
“Cartier Roadster Sport is a great extension to the line and a stylish addition to our range of men’s fragrances. From a strong French brand such as Cartier, launches like this have a strong impact in Paris airports especially.
“Guerlain, meanwhile, have always been receptive to our ideas on exclusive products and preview launches, and the preview of Aqua Allegoria is the latest in a long line of exciting projects we have undertaken with them. We expect the launch to appeal to the many followers of the brand in French airports.
“These two launches are welcome additions to our range as the busy Easter period approaches, and as ever we are grateful to our brand partners for their support. Our goal at Aelia is to continually offer something new and different to our customers, and we will continue to develop initiatives such as these in order to differentiate our offer in the most exciting and effective way.”
Aelia is one of the world’s top ten travel retailers, operating over 160 stores at 23 airports including Paris Charles de Gaulle, Nice Côte d’Azur, London Luton, Prague Ruzyne and Warsaw Frédéric Chopin. The group also operates sales on board airlines through subsidiary Aeroboutique Inflight Retail, on board ferries in the Irish Sea (Irish Ferries) and at port stores in Spain (Barcelona, Valencia and Palma de Mallorca).
Aelia is part of Lagardère Services, owner of the Relay news and gifts chain and operator of 3,800 travel-retail stores worldwide. Visit www.aelia.com
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