Travel Retail and Duty Free Business Intelligence    Thursday 23 October 2014

FRAGRANCES

Nuance-Watson (Singapore) reports strong sales for Rancé

Published: 22/01/10

Source: ©The Moodie Report

By Melody Ng, Asia Bureau Chief

Among the Rancé fragrances available at Nuance’s Perfumes & Cosmetics stores, Le Vainqueur and Joséphine from the imperial collection have been the best received
SINGAPORE. Nuance-Watson (Singapore) has claimed “a highly encouraging sales performance” for rare French luxury perfume brand Rancé, which it first introduced in September 2008.

Exclusive both to Asian travel retail as well as to the Singapore market, the brand has met with an enthusiastic customer response and performed above all expectations since its launch, the retailer said.

Rancé is a luxury French perfume brand with over 200 years of tradition and innovation. The history of Rancé dates back to the beginning of the 1600s when the family perfumed gloves for the French aristocracy in Grasse, France. Founded by François Rancé in 1795, today the perfume house uses natural ingredients to produce extracts, distilled flower waters, cologne waters, perfumed creams, soaps and aromatherapy products.

Nuance-Watson (Singapore) Category Manager Jorge Rodriguez said: “We are always looking for new brands and concepts to enrich our brand portfolio and to enhance the shopping experience for our customers. This includes leaving the beaten track and searching for truly exclusive scents which simply cannot be found just anywhere.

“Rancé fragrances are sophisticated but not overwhelming, making them particularly attractive to Asian customers,” Rodriguez added. “The good sales performance attests to the fact that our customers appreciate not only the mainstream fragrance brands but have an eye for niche ones as well. We first introduced Rancé only in Terminal 2, where it has performed extraordinarily well. We have since expanded its presence to Terminals 1 and 3 as well and look forward to continuing this success story.”

"The good sales performance attests to the fact that our customers appreciate not only the mainstream fragrance brands but have an eye for niche ones as well"
Jorge Rodriguez
Category Manager
Nuance-Watson (Singapore)
Rancé International Development Director Patrick Pace explained: “More and more customers are fed up with only being presented the choice of ‘me too’ perfumes which can be found anywhere at any kind of price. This trend can be witnessed in the domestic market, but also in travel retail. Nuance has been the very first duty free operator to address the issue of developing the concept of rare brands and above all to act accordingly by daring to dedicate space for rare scents with the appropriate signage for customers and the relevant brand concept training for staff.

“Rancé is one of the leading names in the category of rare brands,” Pace continued. “When cooperating with any partner, we will always demand that our high end retailers be the guardians of our brand integrity and grant us the right exposure and strict pricing compliance. Nuance-Watson (Singapore) has shown true passion in presenting our products to passengers in the right sort of environment. We look forward to opening new markets with Nuance in the near future.”

Among the extensive line of Rancé fragrances available at Nuance’s Perfumes & Cosmetics stores, Le Vainqueur and Joséphine from the imperial collection have been the best received. Francois Rancé dedicated these imperial fragrances to Napoleon Bonaparte in 1805 and his great love Joséphine.

MORE STORIES ON NUANCE-WATSON (SINGAPORE)

Victoria’s Secret Beauty makes Asian travel retail debut with Nuance-Watson (Singapore) – 26/01/08

Nuance-Watson stages second Versace exclusive – 24/05/07

Nuance-Watson (Singapore) places commanding bid for Changi Perfumes & Cosmetics contract - 21/05/07

Nuance-Watson (Singapore) wins Raven Fox Asia Pacific Awards as Changi P&C tender closes – 16/05/07