Fast, Factual, Free    Saturday 31 July 2010

FRAGRANCES

Guerlain updates fragrance classics with new editions

Published: 20/01/10

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

FRANCE. Guerlain has unveiled two new men’s fragrances: Habit Rouge Gentleman Driver and Guerlain Homme L’Eau.

The former, a seasonal limited edition, was inspired by the spirit of automobile racing. It aims to evoke images of Steve McQueen in Le Mans, the Paul Ricard race track and the celebrated circuits of Monaco.

Guerlain's latest masculine fragrance novelties: Habit Rouge Gentleman Driver and Guerlain Homme L'Eau
The juice is a reworked version of the original Habit Rouge Sport, and features bamboo, pink pepper, bitter orange, jasmine, woods and musks.

It is presented in a translucent red flacon, adorned with a metal plaque bearing the Habit Rouge Sport logo and engraved with the name of the edition: Gentleman Driver. The outer carton is a matching red and metallic mix.

Guerlain Homme L’Eau, described as a “masterpiece of invigorating freshness”, reinterprets the original Guerlain Homme juice with notes of bergamot, grapefruit, mint and geranium.

The fragrance is presented in a frosted glass bottle, within a white and silver outer box.

MORE STORIES ON GUERLAIN

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Guerlain blooms anew with Cherry Blossom Collection - 12/11/09

Guerlain discovers fragrant new Idylle – 29/07/09

Guerlain fosters more sweet-smelling Insolence - 16/10/08