Nuance-Watson (HK) unveils a series of new-look concepts as it celebrates HKIA contract extension – 28/08/09
Published: 28/08/09
Source: ©The Moodie Report
By Dermot Davitt
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Bvlgari and Montblanc makes their debuts at Nuance-Watson (HK)'s new-look The Atrium
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HONG KONG. Nuance-Watson (HK) has completed work on a series of new-look concepts at its key Hong Kong International Airport (HKIA) stores, The Atrium and Temptation Duty Free. The new concepts opened just as the company had contract extensions for its key concessions confirmed until 2012, as
reported earlier today.
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The Atrium now spans 760sq m with many leading brands in their own personalised units
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Spanning 760sq m of retail space, The Atrium store in Terminal 1 East Hall presents a boulevard of new branded corners. Leading brands that are making their debuts at the new-look store include Bvlgari, Franck Muller, Jaeger-LeCoultre and Montblanc; and there are new spaces for fashion houses such as Aquascutum, Hugo Boss, Longchamp, Paul & Shark, Porsche Design, Salvatore Ferragamo, Samsonite Black Label and Tumi.
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The drive to develop The Atrium has taken 10 months and much investment by Nuance-Watson (HK) and its brand partners
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The beauty offer at Temptation Duty Free in Southeast Hall has also been boosted with the store expanded to 740sq m. There, popular Korean brands Laneige and Sulwhasoo join the range, adding to the strong Asian brand portfolio, which includes Shiseido, Shu Uemura and SKII.
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Laneige is one of the new hot brands at the Temptation Duty Free store
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Premium beauty label RéVive joins other luxury skincare products including Bvlgari, Clé de Peau, Guerlain, La Mer, La Prairie and Sisley. For customers looking for natural or organic cosmetic solutions, Temptation has introduced a “well-being” zone housing Amala, Jurlique, L’Occitane, Natural Sea Beauty, Origins and The Body Shop.
Leading brands Bobbi Brown and Maybelline have also made their debuts at Temptation with their make-up collections.
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Origins is among the brands in the new well-being zone at the revamped beauty outlet
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Commenting on the completion of the refurbishment projects and the extension of the core licences, Nuance-Watson (HK) Regional Managing Director of North Asia Alessandra Piovesana said: “We are very glad with the decision of Airport Authority Hong Kong. We feel that our ongoing commitment on the path of excellence and innovation is paying off. Since we began operations at HKIA in 1998, our objective has been to establish our business into a long-term viable one.
“With a long-term perspective in mind, we have always invested heavily in business analysis and consumer research. Over the years, we have been taking a steadfast approach to growth through strengthened partnerships with brands and the Airport Authority. In spite of the frequently changing nature and uncertainties of tendering and even amidst the current economic downturn, our company continues to invest in major infrastructural enhancement projects to develop our airport in collaboration with the Authority, explore new opportunities for our brand vendors; and ultimately, always ensure “best of the best” to satisfy our customers.
“The extension will give us further confidence to fully exploit the potential of our new brands, new concepts with more innovations and initiatives within a longer life span.”
Nuance-Watson (HK) is the largest retail concessionaire at HKIA, operating 43 stores under a diversified portfolio including general merchandise, perfumes and cosmetics, audio-visual/electronics, brand boutiques and specialty stores.
MORE STORIES ON NUANCE-WATSON (HK)
Nuance-Watson (HK) and Bally open new-look Hong Kong International Airport boutique – 18/08/09
Nuance-Watson (HK) launches ‘Mobile Discovery’ RFID station at Hong Kong International Airport – 16/07/09
Nuance-Watson (HK) and Longchamp team up to open Hong Kong International Airport store – 13/07/09
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