Juliette Has A Gun unleashes weapon of seduction - 19/08/09
Published: 19/08/09
Source: ©The Moodie Report
By Rebecca Mann, Associate Editor
FRANCE. Edgy, niche fragrance house Juliette Has A Gun has created a new, sweet-scented weapon of seduction, in the form of a bullet-shaped refillable purse fragrance.
The presentation incorporates one bullet-shaped roll-on and four 4ml refills (the first already decanted within the bullet). Each contains a concentrated oil that should be rubbed onto the wearer’s pulse points.
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The fragrant new weapon of seduction from Juliette Has A Gun, the house created by Romano Ricci
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Three different Juliette Has A Gun fragrances are available: Lady Vengeance, Miss Charming and Citizen Queen. The two former sets will be priced domestically in Europe at €62, the latter at €65. In travel retail, where the roll-out starts from September, the price points will be around €49.60 and €52, respectively.
The house of Juliette Has A Gun is the brainchild of Romano Ricci, the charismatic great-grandson of fashion/fragrance maven Nina Ricci.
The brand is being handled in the travel retail channel by Jean-Michel Bostroem – formerly of L’Oréal Produits de Luxe International – who can be contacted on tel: +33 6 25 03 35 88; email:
jmbostroem@juliettehasagun.com or
jmbostroem@numericable.com
MORE STORIES ON JULIETTE HAS A GUN
Juliette Has A Gun unveils Midnight Oud addition – 27/07/09
Juliette Has A Gun hits the target in Paris - 02/07/09
Juliette Has a Gun targets travel retail - 19/11/08
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