The First to launch new Baldinini fragrance in Cannes – 06/08/09
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
ITALY. The First SpA is introducing a new feminine fragrance, Baldinini Parfum Glacé, and a new skincare line called Scrinium Vital at TFWA World Exhibition in October.
Baldinini Parfum Glacé
The new Baldinini female fragrance draws inspiration from ice, and the juice is housed in a violet bottle made of frosted glass, topped with a frosted glass cap.
Inspired by ice, Baldinini Parfum Glacé comes in a violet bottle made of frosted glass, topped with a frosted glass cap
Scrinium Vital skincare products, suitable for all ages and skin types, have been developed to treat a range of skin-related problems. Four different series target specific skincare needs, as follows:
: The Screen Vital System is a protective-restorative complex based on anti-oxidant active ingredients, vitamins and minerals that keeps the skin optimally protected and helps skin defend itself from oxidative factors and attack by free radicals. The range consists of: Day Screen Cream SPF15, 50ml; Day Screen Balm SPF15, 50ml; Cleansing Mousse Soft Remover, 125ml and Antismog Concealing Mask, 75ml.
: Products are formulated with the exclusive Remedia Scrinium Complex to fight skin sensitisation and skin imperfections such as pigmentation, discolouring and skin tone problems. The series comprises: Anti-Redness & Dark Spots Daily Balm SPF15, 50ml; Synchromatic Matt Foundation (in four colours); Dark Spots Pigmental Serum, 30ml; Pigmental Treating Mask, 75ml and Climatic Defence Serum, 30ml.
: The Perfecting Scrinium System, based on polyphenols, bioflavonoids, active ingredients and oils of botanical extraction, is formulated to reduce imperfections, refine skin texture and achieve smooth skin. Products include: Daily Base Cream-Gel, 50ml; Eye Contour Antidarkness Serum, 15ml; Microexfoliating Cleansing Balm, 75ml; SOS Antiblemish Gel, 15ml; Night Treating Cream, 50ml and Treating Base Foundation (in four colours).
K Age series
: The K Age series was developed to prevent processes caused by oxidative stress and to stem and reduce the signs of ageing. Products are based on the K Age Vital Complex, a combination of anti-oxidant agents and active ingredients which aim to boost the physiological compactness of the skin and minimise the depth of wrinkles as well as delay their formation. This series comprises: Total Source Daily Cream SPF15 – Soft, 50ml; Total Source Daily Cream SPF15 – Rich, 50ml; Total Source Daily Cream SPF30 – Extra Rich, 50ml; Total Source Night Cream, 50ml; Total Source Eye Balm, 15ml; Microexfoliating Total Treatment, 75ml; Smooth Lips Microexfoliating Butter, 15ml; Total Source Soothing Mask, 75ml and Repairing and Moisturizing Hand Cream, 75ml.
ABOUT THE FIRST
Suitable for all ages and skin types, Scrinium Vital offers solutions to target specific skincare problems and needs
The First came into being as the cosmetics division of the Schiapparelli 1824 Group, the historical pharmaceutical company founded in Turin in 1824. It creates, markets and distributes fragrances, cosmetics and beauty products. Visit www.thefirst.it
MORE STORIES ON THE FIRST
The First introduces a unisex beauty range and refreshes its skincare and fragrance lines – 23/04/09
The First lines up lots of beautiful products in Cannes – 10/09/08
A First for Pikenz at Cannes - 01/11/07