Euroitalia aims for cloud nine with new Moschino scent - 07/05/09
Published: 07/05/09
Source: ©The Moodie Report
By Rebecca Mann
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Euroitalia aims sky high with its new Moschino Cheap and Chic LightClouds feminine fragrance
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ITALY. Euroitalia has extended its Moschino Cheap and Chic franchise with a new feminine fragrance, called LightClouds. It will make its debut in Italy in June, before rolling out worldwide.
The scent will also be available to purchase on-line from
www.Moschinoboutique.com
The fragrance – a floral/woody/musk – is described as pleasant and carefree, ethereal and light, “like the sky in springtime”.
The juice opens on notes of peach and cyclamen, leading to a floral heart of lotus blossom, jasmine and rose. The base is a blend of ambrette, cedar and musk.
The fragrance flacon is a revamped version of the brand’s signature “Olive Oyl” shape bottle, in a blue-and-white colour scheme, in line with the clouds/sky concept. A fluffy white cloud motif adorns both the inner and out packaging.
Moschino Cheap and Chic LightClouds will be available as a 30ml, 50ml and 100ml edt spray, a 200ml bath and shower gel and a 200ml body lotion.
MORE STORIES ON EUROITALIA
EuroItalia previews new Versace fragrance – 12/11/08
Euroitalia previews new men’s classic from Versace - 01/11/07
Euroitalia unveils new flagship Versace fragrances - 01/11/06
EuroItalia presents strategic launches at IAADFS - 30/03/06
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