ITF invokes nature with new Dsquared² fragrance - 18/03/09
Published: 18/03/09
Source: ©The Moodie Report
By Rebecca Mann
ITALY. Italian company ITF has unveiled a new fragrance by Canadian design duo Dsquared². Dsquared² He Wood Rocky Mountain Wood is rolling out internationally this month.
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The Dsquared² He Wood Rocky Mountain Wood fragrance, which forms part of the "Nature Always Wins" collection
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The scent forms part of the Dsquared² “Nature Always Wins” collection, described as a line of unique, different and complementary fragrances connecting directly with the Dsquared² world.
As its name suggests, Dsquared² He Wood Rocky Mountain Wood was inspired by the Canadian Rockies, and is designed to appeal to nature lovers.
The wood element comprises an instrumental element of the packaging – framing the bottle – and is also an “aromatic memory in the essence,” according to the company.
Each bottle is unique thanks to the individual nuances of the wood grain and hue. The outer packaging is coloured black, with bronze relief lettering.
The juice, created by Daphne Bugey, is a woody vetiver. It is composed of rocky notes, mountain notes and wood notes.
The rocky notes include mineral amber, incense and musk, while the mountain notes feature violet, Canadian lily and white pepper. Vetiver and cedar wood complete the composition.
Dsquared² He Wood Rocky Mountain Wood is available as a 50ml and 100ml edt spray.
MORE STORIES ON ITF
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ITF set to showcase Italian portfolio at Cannes - 05/09/06
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