Novelties drive turnover for Ferragamo Parfums - 14/01/09
Source: ©The Moodie Report
By Rebecca Mann
ITALY. Salvatore Ferragamo Parfums has announced “relevant growth” for a fifth successive year, despite what it described as uncertain market conditions in the last quarter of 2008.
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Turnover was driven mostly by new launches, in particular the masterbrand flagship Tuscan Soul, which was introduced worldwide last September, supported by a major marketing and advertising programme.
Geographically, Asia remains a key market for the company, especially Japan and China, although Italy and Latin America have also shown good growth, the company confirmed.
Ferragamo Parfums expanded distribution in 2008, both domestically and in travel retail, to establish more than 12,000 doors worldwide. The company has also extended its amenities programme for airlines, hotels and cruise ships, and features in the first class cabins of Singapore Airlines, King Fisher Airlines and AeroMexico.
“Expecting a continuous slow down of economies worldwide, we forecast a moderate growth in 2009,” noted Ferragamo Parfums CEO Luciano Bertinelli, “but we will go ahead as planned with all the new launches.”
These include Incanto Bliss, which will target younger consumers, F by Ferragamo Black for men and, in the second half, a home fragrance collection under the Tuscan Soul moniker and a deluxe version of F for Fascinating.