Parfums Givenchy previews new exclusive fragrance - 17/11/08
Published: 17/11/08
Source: ©The Moodie Report
By Rebecca Mann
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The new Be Givenchy travel retail exclusive scent
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 | Givenchy's Le Soin Noir anti-ageing treatment
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FRANCE. Parfums Givenchy unveiled its latest travel retail exclusive fragrance at last month’s TFWA World Exhibition in Cannes. Be Givenchy will be available in the channel from January 2009.
Said to be young, fresh, sparkling and elegant, the scent is described as an “audacious fragrance for the modern-day Lolita”, who uses her seductive powers to rewrite the rules of romanticism and capture hearts.
The colour-scheme is a vibrant pink and orange. The heavy glass flacon sports a sharp, square design, with the white Be Givenchy logo displayed on one side.
The outer carton is a bright metallic fuchsia, offset with tones of orange and white. The bottle is shown on either side of the packaging.
The juice opens on top notes of lime, ginger and morello cherry, leading to a heart of honeysuckle, jasmine and orange flower. The base is a blend of cedar, amber and musk.
The advertising visual features a long-haired model, clad in black and white, staring straight to camera. The overall effect is designed to be assertive, candid and seductive.
Be Givenchy will be available as a 50ml edt and a 2 x 50ml edt duo pack.
Other novelties on show in Cannes included the new skincare product, Le Soin Noir. This anti-ageing treatment – which is black, as its name (Noir) suggests – features a Vital Black Algae Sap Concentrate, which helps skin cells repair themselves by re-establishing connections between cells, according to Givenchy.
New for 2009 is Photo’ Perfection, a medium-coverage fluid foundation complete with SPF20. It will be available in 10 shades.
Next year the Very Irresistible Givenchy franchise will be updated with a limited-edition Fresh Attitude fragrance.
Lastly, Givenchy will extend its make-up portfolio with a new lip line, called Gloss Interdit.
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