Perfumes Y Diseño puckers up with Halloween and introduces heavenly new fragrance duo from Tous – 05/11/08
Source: ©The Moodie Report
By Rebecca Mann
SPAIN. Perfumes Y Diseño has extended its Halloween franchise from J del Pozo with a new version, called Halloween Kiss. On-counter now, it was presented at last month’s TFWA World Exhibition in Cannes.
The scent is being positioned as a raunchier, sexier version of the original, with advertising visuals to match. The eye-catching pink/red packaging was designed by Argentinean art director Juan Gatti.
Halloween Kiss from J del Pozo, and Tous in Heaven Her and Him, from Tous
The oriental-gourmand juice – created by Christophe Raynaud – is described as vibrant, erotic, exciting and addictive. It opens on notes of blood orange, red fruits and pear, leading to a heart of peach and orchid, atop a base of bonbon and vanilla.
The flacon re-interprets the original Halloween, but is more elongated, and topped with a matte silver cap. Like the outer carton it is decorated with a neon pink and red floral motif, highlighted with splashes of white and black.
Halloween Kiss is available as a 30ml, 50ml and 100ml edp. The ancillaries include a Glitter Body Powder and Body Lotion.
In other news, Perfumes Y Diseño has unveiled a new fragrance duo from Spanish brand Tous. Tous in Heaven Her and Him mirror the house’s latest youth-oriented jewellery and accessories collection, created by Marta Tous.
The fragrances are on-counter now in Spain and Mexico, and will be rolled out worldwide in 2009.
The jewellery collection is based around charm bracelets and necklaces; the charms themselves are emblems said to represent certain values. A selection of these emblems/values correspondingly feature as part of the Tous in Heaven fragrances: for example, loyalty, defiance, freedom, and courage.
The Tous in Heaven Her juice is a fruity chypre, with top notes of green apple, pineapple and red fruits, leading to a heart of white peony, blue freesia and tiare flower. The base includes vanilla bourbon, musk and sandalwood.
The Tous in Heaven Him juice opens on notes of chilli pepper, mandarin and pineapple, giving way to a heart of cardamom oil, star fruit and green violet leaves. The base is a blend of sandalwood, patchouli oil and musky moss.
Both bottles are black, with a rounded base. The feminine version is decorated in pink; the masculine version in white. Both bottles sport metal labels and magnetic caps.
The cartons are also coloured pink/black and white/black, and are decorated with the various Tous in Heaven emblems.
The outer packaging conceals a special code which consumers can enter on the www.tousinheaven.com
website, thereby gaining access to a special Tous chain/club.
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MORE STORIES ON PERFUMES Y DISENO
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Perfumes y Diseño launches are all white – 08/06/07