Travel Retail and Duty Free Business Intelligence    Sunday 23 November 2014

FRAGRANCES

Estée Lauder creates new exclusive Brasil Dream – 05/11/08

Published: 05/11/08

Source: ©The Moodie Report

By Rebecca Mann

"Warm, exciting and full of life": Estée Lauder's new travel retail exclusive fragrance, Brasil Dream
US. The Estée Lauder Companies presented a selection of novelties, across all its brands, at the recent TFWA World Exhibition in Cannes.

A key highlight was a preview of the new travel retail exclusive fragrance from the flagship Lauder brand, called Brasil Dream.

The scent will be the company’s fourth such exclusive offering, following on from this year’s Bali Dream, and predecessors Pleasures Exotic (2004) and Emerald Dream (2007).

As the fragrance name suggests, this latest exclusive concept was inspired by Brazil. The advertising strap-line is: “Go where it's warm, exciting and full of life”.

The scent is designed to evoke the afterglow of the Brazilian sun. It opens on sultry, fruity, floral notes of guava, pineapple, orange blossom and neroli.

The heart blends night-blooming jasmine and Gardenia Brazil NaturePrint, enhanced by lemon and bergamot. The base features patchouli, sandalwood and coconut milk.

Brasil Dream will be available as a 50ml edp spray, and a 2 x 50ml duo set, presented in a sleeve featuring the model shot.

The launch will be supported by a limited-edition gwp of a golden-brown satin bag, embellished with hand-sewn sequins.

Lastly, Lauder has created a Brasil Dream Eye and Lip Color Palette, packaged in orange tones with a tile-like pattern on the cover, which matches the fragrance bottle.

The palette includes four Pure Color Crystal Lipsticks, two Pure Color Long Lasting Lipsticks, four Pure Color Eye Shadows and two double-ended lip/eye applicators.

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MORE STORIES ON THE ESTEE LAUDER COMPANIES

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