ITF brings new perfume trio to Cannes – 07/10/08
Published: 07/10/08
Source: ©The Moodie Report
By Yvonne Chia
ITALY. Italian company ITF International will be presenting three new fragrances at the TFWA World Exhibition in Cannes this month (Stand number: Riviera Village RD9).
The first feminine fragrance by Canadian designer duo Dsquared² – Dsquared² She Wood – will be presented. Also being showcased are the new masculine and feminine scents by Gianfranco Ferré Profumi – Ferré Acqua Azzurra for Men and Ferré Rose Princesse.
Dsquared² She Wood
Wood is the core element underpinning She Wood. The scent is said to share the same qualities as the masculine version He Wood – virility, strength and drive – with a feminine slant.
The clear glass flacon houses the pale pink juice and features a wooden panel of North American walnut with a pink-gold relief decoration.
The She Wood juice, a woody floral, is created by nose Daphne Bugey. Key ingredients include lemon, jasmine petals, neroli bigarade, violet blossom and leaves, heliotrope, musk, cedar wood, vetiver and vegetal amber.
She Wood will be available as a 30ml, 50ml and 100ml edp natural spray.
The ancillaries include a bath collection comprising the following: (Hydration)² Body Cream, (Hydration)² Body Lotion and (Hydration)² Body Wash in 200ml and (Hydration)² Natural Spray Deodorant in 100ml.
Ferré Acqua Azzurra for Men
Ferré Acqua Azzurra for Men is described as an olfactory journey into the ‘Grotto Azzurra’ (Blue Grotto) in Capri in the heart of the Mediterranean where ‘dazzling sunlight meets cool crystal-clear seawater’.
The flacon in sky blue features a square stopper in an intense shade of azure with silver border and takes a linear, masculine shape in signature Ferré for Men style. The logo stands out on the bottle in deep blue.
The outer carton features shades of rich azure, turquoise and deep metallic blues with the logo embossed in silver.
Created by nose Mark Buxton, the juice is a fresh woody with marine notes. Key ingredients include bergamot, rosemary, orange blossoms, white rose, violet leaves, ginger, wave accord, gaiac wood and patchouli.
Ferré Acqua Azzurra for Men is available as a 30ml, 50ml and 100ml edt natural spray. An extension line comprising a 200ml Shampoo & Shower Gel and 100ml Natural Spray Deodorant is also available.
Ferré Rose Princesse
Described as the ‘undisputed symbol of femininity’, the scent is said to be inspired from a ‘precious and aristocratic’ hybrid of the tea rose.
The flacon takes a linear shape in a soft pastel pink, with a square stopper with silver border. A floral decor is featured with the logo in a darker shade of pink.
The outer carton features the same motifs and hues of pink as the flacon.
The juice, created by Karine Dubreuil, is a floral fruity scent with Princesse (de Monaco) Rose as the core ingredient. The scent features top notes of sicilian bergamot, spanish sweet orange, mexican lemon, wild blackberries and green apple; middle notes of wood lilac, pear flowers, rose princesse, damascena rose, white magnolia and violet leaves; and a dry down of sandalwood, tender musks and palissander wood.
Ferré Rose Princesse is available as a 30ml, 50ml and 100ml edt natural spray. A 200ml Body Lotion is available as well.
For more information contact Marta Gamba, tel:+39 02 89401384, e-mail:
mgamba@magnapars.it
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