Asia to drive world wine market growth - Vinexpo/IWSR
Published: 29/04/10
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
ASIA PACIFIC. Some 9,500 professionals from more than 25 countries across the region, including large groups of visitors from Hong Kong and China, are expected to attend Vinexpo Asia Pacific 2010 at the Hong Kong Convention & Exhibition Centre from 25 to 27 May 2010.
Some 842 exhibitors will showcase wines and spirits from 32 producing countries with stands occupying 8,500sq m of floor space.
The exhibition is also expecting the attendance of importers such as Suntory, Mercian and Asahi from Japan, ASC Fine Wines and Summergate from China, Jointek and Jebsen from Hong Kong and Crystal Wines from Singapore; purchasers from Cathay Pacific, All Nippon Airways and Vietnam Airlines; as well as food & beverage managers from top Asian hotels; and buyers from major retailers such as Metro (Asia), Woolworths (Australia) and Watson’s Wine Cellar (Hong Kong).
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Although Asia accounts for only 4% of total world consumption of wine, the potential for growth is strong
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Asian market potential
The latest Vinexpo/IWSR study points to Asia as the driver of world growth in the global wine market, and predicts that spirits consumption should continue to grow in the region in coming years, although at a slower rate.
Even though Asia accounts for only 4% of total world consumption of wine – worth an estimated US$7 billion in 2009 – the potential for growth in these markets is strong. By 2013, the study forecasts that Asian sales will have reached US$9 billion.
The study underlines China and Hong Kong as the most dynamic markets; per capita consumption is rising and imports have jumped, up 8.7 million 9-litre cases in 2008. Japan, the seventh-largest wine importer in the world in value, continued to lead in Asia in 2008, importing the highest volume of wines and spending more than any other Asian country.
Asia Pacific accounts for 50.6% of total world spirits consumption. Between 2009 and 2013, this is expected to increase by a further +4.7%.
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This year's Vinexpo Asia Pacific will be attended by importers, purchasers and buyers from across the region
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Vinexpo Asia exhibitors
European exhibitors at Vinexpo Asia Pacific 2010 are represented by companies from Italy, Spain, Portugal and Germany, as well as the UK, Switzerland, Greece, Rumania, Ukraine and Bulgaria.
France, the leading supplier of wine to the Asian countries, is strongly represented with nearly 4,300sq m of floor space dedicated to displaying French wines and spirits. Companies attending include Baron Philippe de Rothschild, Louis Roederer, Castel Frères and Rémy Cointreau. A 1,100sq m French pavilion completes the French offering.
The US has doubled the number of exhibiting firms, which will exhibit either in a Californian pavilion or the Washington State pavilion. Many Chilean and Argentinean companies will exhibit in pavilions and alongside other leading names such as Concha y Toro and Santa Rita.
Pacific-based wine and spirits producers have increased their presence as exhibitors by +30% compared to 2008. Eleven Australian and five New Zealand companies will offer their products for tasting over the three days of the exhibition.
From Asia, China, the tenth-largest world producer of wines, will be present alongside South Korea.
South Africa is strengthening its presence at the exhibition: long-standing exhibitors such as Baarsma and Robinson & Sinclair will be joined by companies such Cape Legends and Rupert Wines, which are exhibiting for the first time.
Other countries such as Madagascar, Mauritius and Ireland are making their first appearances at Vinexpo Asia Pacific 2010.
Vinexpo Asia Pacific 2010 will feature 42 events run by the Vinexpo Asia-Pacific Academy, giving visitors the opportunity to boost their knowledge about the wine and spirits industry. Events include presentations and tastings, as well as master classes.
Visit the Vinexpo Asia Pacific website
www.vinexpo.com.
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