Scorpio goes gadget crazy as Singapore show looms - 02/05/08
Source: ©The Moodie Report
By Mary Jane Pittilla
New model: Esprit Strike Out watch
UK. With a new, bigger stand (K28), Scorpio Distributors is set to bring fresh innovations to the travel retail market at TFWA Asia Pacific this month, including a new electronics brand, the latest watch and jewellery collections, and range extensions for its popular travel products and hand-held games.
Watches and jewellery
Added to the portfolio last year, with immediate success, the Esprit watch collection is being extended with five new models: High Stakes, Strike Out, Cool Button, Hot Leather and Edelweiss, retailing at between US$79 and US$130.
New additions to the popular sterling silver jewellery range will also be introduced. "Esprit has been an instant success and we are confident it will continue to be a major brand in our portfolio," said Group Sales Director Richard Kennedy.
Aviator was Scorpio’s most successful introduction of 2007 and has leapt to the best-seller list on several airlines. Singapore sees fresh styles added to the men's and women's collection featuring both chronograph and multi-function.
The company’s brand, Pierre Cardin, remains a strong performer across the entire customer base, is updated with new watch/jewellery and jewellery sets. This will include the latest pendant and earring 'wardrobe’ caddies, offering a complete set of interchangeable looks.Retail prices range from US$99 to US$125 for the watch/jewellery sets and US$20 to US$45 for the jewellery sets.
Additionally, Scorpio will be showing the latest new models for its other leading brands, including the successful Lacoste and Puma.
Trendy: Gear 4 AirZone FM wireless transmitter for IPods and MP3 players
Following the success of the Power Monkey battery recharger, Scorpio is introducing a modified Power Chimp version. The compact device can be charged using a USB lead and will charge cellphones, rechargeable AA batteries, IPods, etc. It includes two removable AA rechargeable batteries (pre-charged) that can be taken out used on other items such as toys and games and then recharged for use at a later date comes with an integrated flashlight.
For those on the go, the new Solar Monkey recharges phones, IPods and MP3s using solar energy (and will also work under incandescent light) so no batteries or USB leads are required. Described as compact, tough and powerful, it attaches to rucksacks and can be used in the car. It has already been listed by KLM, where it has gone straight to the number one selling slot in its category. Retail price is around US$75.
A new brand for Scorpio is Gear 4, a young, trendy company offering a variety of electrical gadgets. Scorpio is listing two sleek and compact IPod/MP3 travel speaker systems: Street Party and Black Box, aiming to offer the airline a wider choice in options of this type, along with Airzone FM, a universal wireless transmitter for IPods and MP3 players, enabling them to play music through radios. Retail price is from US$35 to US$99.
Additionally, Scorpio will show its highly successful range of Swiss Traveller items, including the world’s only international regulatory approved travel plug.
Scorpio adds to its games offer with the new My Brain Partner. The compact, durable and lightweight touch-screen handheld game offers 30 brain-training activities. Retailing at US$59, the game includes logic, memory, number and word puzzles and includes both Sudoku and wordoku.
For children there is a new Gamze Webpen, which attaches to the computer via a USB link for a whole range of games at just US$25. Finger Stringer, with 50 built-in games tests skill, endurance and concentration, while Digit Dancerz has a touch-sensitive dance pad and 10 classic hit tracks. They retail at US$29 and US$35 respectively.
Scorpio Travel Retail Ltd
Interchangeable looks: Pierre Cardin pendant and earring 'wardrobe’ caddies
Under the Scorpio Travel Retail division, new items have been added to the Just plush collection, including promotional products, as well as additions to the Gamze range of handheld electronic games. Additionally, there will be a new range of men’s toiletry gift sets under the Formula 1 brand, featuring distinctive black and red packaging.
The Time Design gift sets, combining women's and men’s watches with jewellery and gifts, is now being introduced to Asian customers, along with the Aviator watch collection.
The Asian market is handled by Jonathan Holland & Associates. Jonathan can be contacted on the Scorpio stand.
For details, contact Richard Kennedy, Scorpio Distributors Ltd. Tel: +44 1293 411733, fax: +44 1293 414544, or e-mail: email@example.com
MORE STORIES ON SCORPIO DISTRIBUTORS
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Gulf Air crew triumph in Inflight Sales Person of the Year Awards; First Choice Airways and Scorpio also honoured – 04/02/08
Scorpio hits the ground running at Middle East fair – 20/11/07
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