Travel Retail and Duty Free Business Intelligence    Saturday 02 August 2014

AIRPORT ADVERTISING

BAA gives passengers something ‘To fly for’ with new multimedia advertising campaign – 30/06/08

Published: 30/06/08

Source: ©The Moodie Report

By Matt Willey

BAA's new 'To fly for' campaign sees the operator highlighting its commitment to improving the passenger experience
UK. Airport operator BAA has today launched a new advertising campaign entitled ‘To fly for’ which showcases the range of services, shops, bars and restaurants at its UK airports.

The multimedia campaign, which is being supported across TV, radio, outdoor advertising, press and on-airport platforms across the UK, is part of BAA’s programme to highlight its commitment to improving passenger experience at its airports.

The Moodie View
The Moodie View
Click on the image to view the television advertising
BAA Commercial Director Duncan Garrood said: “We are working closely with our various partners to continually improve the airport experience for all our customers. ‘To fly for’ highlights these efforts as every passenger’s journey benefits from some fantastic moments at the airport…moments ‘To fly for’.

"Whether this means shopping for a treat at great airport prices, breakfasting with the family or enjoying a coffee in a quiet corner; for all our passengers there will be a moment ‘To fly for’.”

The TV commercial will feature in a six-week campaign across Channel 4, Five and STV in Scotland and will appear in a broad spectrum of programming including Coronation Street, The Bill, CSI, Emmerdale and Big Brother.

The ‘To fly for’ campaign has been devised in conjunction with Masius, part of the Publicis Group, with media buying and planning conducted by Carat.

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