Travel Retail and Duty Free Business Intelligence    Tuesday 03 May 2016


Miles for Smiles fund-raising effort breaks the US$25,000 fund-raising barrier as the big race day nears – 12/11/09

Published: 12/11/09

Source: ©The Moodie Report

By Martin Moodie

UAE. With just nine days to go before the second ‘Miles for Smiles’ fun run in Dubai, organisers are heartened by a wave of sponsorship that is pouring in. But they have called for a final push from the industry to raise the overall fundraising total.

This year donors can sponsor the whole field – drawn from 72 executives from the travel retail channel – rather than individual participants.

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All funds raised will go to cleft charity The Smile Train. It costs just US$250 for the simple, 45-minute cleft operation that transforms a child’s smile and life in emerging countries all around the world.

So far an impressive US$25,264.40 has been raised – enough to fund 101 children’s operations.

There’s still time to sponsor (or enter) the race. Simply click here for details.


Sponsored by Estée Lauder Companies Travel Retailing Worldwide, Patron Spirits International AG, The Chalhoub Group, Bahrain Duty Free and ProLab Digital, the event takes place on Saturday 21 November, just before the MEDFA Conference and Dubai Duty Free Golf World Cup, at the Jumeirah Beach Hotel, Dubai.

There are 10k run and 5k run or walk sections plus special sections for the ‘over 50s’ in each category, and a Fancy Dress section award.

“We have had fantastic support from brands to make the day really special,’ said co-organiser Rowena Holland. ‘Every participant and our fantastic band of marshals will receive a lovely MCM bag packed with goodies from Air Retail Partners, Clarins, Estée Lauder, Scorpio and Wizz.

“Mars will be supplying ice-creams during the event [after the event surely? –Ed], and extra prizes have been provided for the post-run party by Maui Jim, Sif Jakobs jewellery, and Ajmal Perfumes. A post-run party features plenty of necessary fluids from drinks sponsors MMI (Heineken), Jacobs Creek and Patrón Spirits International.”

Click on the arrow in the video screen to view Running for Smiles 2008 courtesy of Marshall Arts International
The runners and walkers include: David Bevan (AMP); Gill & Tony McIver, Brown-Forman; Karl Marnane, Butlers; Jo Willey, Cadbury; Eugene and Shayron Barry, Dubai Airports; Tim Rycroft, Michele Salwan, Kate Fletcher, Emma White, Jane Ewing, Katy Taylor, Claire Brockwitz, N Venkoban, Syama Nair, Scott Bird, Adrienn Csengeri, Alain Dibo, Diageo; Breeda McLoughlin, George and Carmel Horan, Sinead El Sibai, Sean Staunton, Dubai Duty Free; John Sime, Anna Power; Helen Roxburgh, Elizabeth Dales, Sharon Thorpe, Tatiana Vidal-Nel, Stephanie Wadding, Emirates Airline; Rowena Holland, Essential Communications; Claire Iredale, French & Lawless; Mariem Ben Cheikh, Hamila Duty Free; and Nadine Heubel, Gebr Heinemann; and Jonathan Holland of Jonathan Holland & Associates.

They will be joined by Brian and Carmel King, Jashanmal; Toni Hager, Marc-O-Polo; James Kfouri, Nick Diacon, Patons; John and Cathy McDonnell, The Patron Spirits Group; Martin Moodie, Mandy Sime, Dermot Davitt, The Moodie Report; David & Jacqui Freeborn, Ryan Harding, Catriona Ryan, Pernod Ricard; Patrick Dorais; Garry Maxwell, Premier Portfolio; and Jayne Reader, Nicky Hardy, ProLab Digital.

The field is completed by Alessandra Visconti, Reflecta; Stuart McGuire, Bruce & Jill McGuire, Alan Taffy Edwards, Richard Kennedy, Julie Stoner, Scorpio Distributors; Shelley Watson; Suresh Miranda; Steve Smith,; Michael Barrett, TFWA; Nicole Thomas, Dawn Montgomery, Yatin Singh, Travel Retail Markets Middle East and Africa; Dan Kongsted and Mona Larsen, Valora Trade.

“We must also give a big thank you to our marshals and helpers on the day, including Martine Larroque, James McLean, Richard Thorpe, Mitesh, Jannat & Aisha, John Garner, Colin Hargrave, Gavin Nel, Jane Grant, Maysan Alhajeb, David Spillane, Sunil Tuli, Nigel Caddick, and Stuart Bull,” said Mandy Sime. ‘Plus special thanks to Sam from Emirates Airline, who will be taking pictures on the day.”

All queries on Miles for Smiles can be directed to Rowena Holland ( or Mandy Sime (

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Bahrain Duty Free lends vital support to 'Miles for Smiles' charity run as momentum builds for November event – 08/09/09

The Chalhoub Group signs as Gold Sponsor for ‘Miles for Smiles' in support of The Smile Train – 16/07/09

The Estée Lauder Companies Travel Retailing Worldwide signs up as Platinum Sponsor for Miles for Smiles 2009 – 23/06/09