Travel Retail and Duty Free Business Intelligence    Wednesday 23 April 2014

NEWS

Nuance-Watson premieres new concept for The Body Shop at Hong Kong International and Changi airports – 21/10/09

Published: 21/10/09

Source: ©The Moodie Report

By Martin Moodie

ASIA. Nuance-Watson (HK) and Nuance-Watson (Singapore) today jointly announced the Asia debut for The Body Shop’s new travel retail concept at Hong Kong International Airport (HKIA) and Singapore Changi Airport.

The product assortment covers body, hair and facial skincare, offering “total beauty solutions”.

The offer includes more than ten travel retail exclusive sets that will be available for the first time at Temptation stores in HKIA and the Perfumes & Cosmetics outlets in Changi. The sets comprise the best-selling selections in all categories, including bath & body, skincare, fragrance and well-being.

The Body Shop - set to attract the value conscious and the environmentally aware consumer
"Consumers these days are increasingly aware of the role and impact their consumptions could bring to society and the environment"
Alessandra Piovesana
Managing Director North Asia
Nuance-Watson
Nuance-Watson (HK) Regional Managing Director Alessandra Piovesana said: “We take pride in the Asia debut for The Body Shop, which is the result of the enduring partnership and tight commercial co-operation between Nuance-Watson and the L’Oréal travel retail team.

"Increasingly, discerning men and women are favouring natural ingredients in beauty products and consumers these days are increasingly aware of the role and impact their consumptions could bring to society and the environment.

"Travellers at HKIA are demonstrating a steadily growing interest in natural beauty as part of their pursuit of ‘looking good’ and ‘feeling good in their lifestyle.”

Piovesana said the launch was a welcome addition to the retailer’s well-being offer, reflecting the company’s aim to “inspire and enrich” its customers’ lifestyles by providing high quality and uncomplicated “back-to-basics” products they can use safely and confidently.

Nuance-Watson (Singapore) Managing Director Ken Tse said: "The refurbishment of Changi Airport Terminal One gave us the opportunity to explore new and additional brands that would heighten the excitement of our merchandise offer.

"The Body Shop, when introduced into the main Perfumes & Cosmetics stores, will give us access to potentially new customers; the value-conscious and the growing segment of what you may call ‘green consumers’.

“Working closely with the L'Oréal travel team we aim to develop over time a customised assortment apt for travel retail that will include a broader range of airport duty free exclusives.

"We aim to develop a customised assortment apt for travel retail that will include a broader range of airport duty free exclusives"
Ken Tse
Managing Director
Nuance-Watson (Singapore)
“The brand's introduction certainly re-establishes our tight partnership with L'Oréal and reinforces our constant quest for the perfect beauty store that has it all.”

L’Oreal Global Travel Retail Managing Director Olivier Benamou said: “'We are glad to launch The Body Shop in Travel Retail Asia Pacific in partnership with Nuance-Watson.

“The Body Shop will provide an answer to a new generation of consumers, sensitive to their environment, sustainable development and community trade.

“It will be incremental business to travel retail thanks to the strong values that stand up for generous causes and boost impulse buying with appealing communication.

"The unique tailor-made gondolas represent the values of the brand using natural materials such as certified wood from selected forests.”

Nuance-Watson (HK) said a consumer research study at HKIA commissioned earlier in this year had showed The Body Shop to be one of the most desired brand names among Asian travellers.

MORE STORIES ON NUANCE-WATSON

Nuance-Watson premieres new concept for The Body Shop at Hong Kong International and Changi airports – 21/10/09

Nuance-Watson (HK) raises HK$60,000 in fund-raising drive for victims of Taiwan’s Morakot typhoon – 08/09/09

Nuance-Watson (HK) unveils a series of new-look concepts as it celebrates HKIA contract extension – 28/08/09

Nuance-Watson (HK) and Bally open new-look Hong Kong International Airport boutique – 18/08/09