Áreas sweeps board in Madrid-Barajas Airport food & beverage mega-tender
Source: ©The Foodie Report
By Genevieve Knevitt, Editor, The Foodie Report*
The March edition of The Foodie Report e-zine will feature an interview with AENA Aeropuertos Director of Commercial Services & Properties José Manuel Fernández-Bosch
In major breaking news, Áreas S.A. today swept the board to capture all four packages in the Madrid-Barajas Airport food & beverage mega-tender. The incumbent previously operated 40 outlets at the airport in a joint venture with AENA Aeropuertos. The spaces were put to tender when these contracts expired in December 2012.
The concessionaire will operate 47 units in total at the airport covering 17,000sq m of space. Áreas beat contender Autogrill in the bid for one of the large packages but Áreas was the sole bidder for the other large package.
The two largest packages, across 42 locations, cover all terminals, but with an emphasis on T4 and the T4 Satellite, which (as we reported
in October) the airport company is remodelling. The two smaller packages (of three and two units respectively) will cover selected spaces in terminals 1, 2 and 3.
The contract terms cover ten years for each of the two main lots and eight years each for the two small lots.
The new F&B offer at Madrid-Barajas will feature 19 different national and international brands including Burger King, Starbucks, Kabuki, Paul, Bazaar, Subway, Espression Lavazza, Santa Gloria, Fly & Fishhh, Espace Evian, Il Café di Roma, Mas Q Menos, La Mary, Pepito Grillo, Rodilla, 100 Tapas, Madrid Mola and Mahou Mahou SportsBar.
Áreas is required to invest €24.8 million under the contracts, and AENA said it will bring “local, modern and avant-garde designs” to the airport.
The winning bidder is required to pay a minimum guarantee rental of €37 million, or at least 32.81% of sales, in fees to AENA.
The March edition of The Foodie Report will feature an interview with AENA Aeropuertos Director of Commercial Services & Properties José Manuel Fernández-Bosch.
*NOTE: The Foodie Report is the sister title of The Moodie Report. Published monthly within The Moodie Report e-Zine, plus regular coverage on this website, The Foodie Report covers all revenue-generating travel-related food & beverage. For your free subscription please e-mail Genevieve.Knevitt@TheMoodieReport.com.
The allocation of space across the terminals at Madrid-Barajas Airport
For advertising details, please e-mail Mike.Sawicki@TheMoodieReport.com. Both titles also organise the annual Food & Beverage (FAB) Conference & Awards, covering both airport and railway F&B.