Autogrill and Burger King enter major new agreement in Europe
Source: ©The Foodie Report*
By Genevieve Knevitt
EUROPE. Autogrill Group and Burger King Worldwide have entered a new agreement to extend their partnership to France, Switzerland and Poland, with further restaurants expected to open in Italy, Czech Republic, Germany and Holland.
The first opening in France will be at Marseille Airport, to be followed by another in the Reims Champagne motorway service area. Autogrill said new products will be developed to meet the expectations of French consumers.
“Bringing Burger King to a market like France renews a consolidated partnership which we now intend to strengthen in Europe as well,” said Autogrill COO European Countries Roberto Colombo.
Burger King EMEA, Mediterranean Division, Vice President and General Manager Leo Leon added: “We are confident that Autogrill will help introduce the Burger King brand to French travellers looking for high-quality, tasty and good-value food.”
The international collaboration between the two groups started in the USA in 1982.
Autogrill currently operates over 140 Burger King restaurants - 104 in North America, 35 in Europe and five in Asia, which generated total revenues of more than US$240 million (€170 million) in 2011.
Autogrill has around 900 food & beverage locations at motorways, airports, railway stations, high streets and shopping centres in 16 European countries, accounting for 54% of its F&B revenues. France is Autogrill’s biggest F&B market in Europe after Italy in terms of size and number of channels.
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