Timex introduces Intelligent Quartz innovation at Basel fair
Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor
US. Timex launched its Intelligent Quartz technology, a revolutionary new proprietary movement, at the BaselWorld watch fair last month.
Intelligent Quartz was developed in Timex’s state-of-the-art engineering facility in Pforzheim, Germany, and is the result of a 156-year history of timekeeping technology innovation.
Intelligent Quartz encompasses independent motors, digital sensors and microprocessor technology making it flexible and capable of displaying an array of information. This flexibility allows Timex to quickly incorporate new technologies, functions and microprocessors into the Intelligent Quartz platform to deliver new quartz analogue applications.
Timex enhances Intelligent Quartz technology platform for Fall 2011
Left: Modern Originals Camper (model number T2N366); Right: Modern Originals Easy Reader (T2N476)
Timex has built on its new Intelligent Quartz technology platform with the launch of a “robust and sophisticated” series of timepieces making its debut in Fall 2011. The expanded styles adopting Intelligent Quartz technology have “limitless functional capabilities”, the company said.
The pinnacle timepiece for Fall is the Timex Traveller Series World Time collection, set to be introduced in September 2011. Designed for seasoned travellers and watch connoisseurs alike, the proprietary movement uses microprocessors to simultaneously display the time in 24 cities. The elegant globe on the dial, vintage-inspired font of the indices and curved hands are the design motifs of this timepiece. The colour palette comprises black, blue, silver, dark brown and parchment, and there is a choice of multi-link stainless bracelet or leather strap with croco pattern. The watch is water resistant 50-100 metres.
Launching in July 2011, the Chronograph Compass adventure instrument is built from Timex’s proprietary six-hand Intelligent Quartz movement and features a fly-back four-hour chronograph, electronic compass with magnetic declination compensation and a second time zone in an eye-catching stainless steel case. It is water resistant to 100 metres.
Intelligent Quartz technology is also incorporated on updates to the Timex SL Series and Timex T Series Racing collections. Each collection features fly-back chronograph movements and a second time zone. The design detailing is said to stay true to the originals. The SL Series blends sophistication and sportiness, while the Timex T Series Racing updates continue to take design cues from the bold styling of automotive sports.
Timex will also expand the Intelligent Quartz platform into the women’s category with the launch of the women’s Timex T Series Perpetual Calendar, to be launched in July 2011. The Timex T Series Perpetual Calendar encases a six-hand movement, with sub-dial displays highlighting the month, date and day of the week. Boasting clean, feminine lines, the watch has a Swarovski crystal dial embellishment and is offered in classic colours.
All styles feature the Indiglo night-light.
Additions to the Timex Traveller Series
Intelligence Quartz Men’s Traveller Series World Time (T2N609); Intelligence Quartz Women’s T Series Perpetual Calendar
Also at the 2011 BaselWorld fair, Timex announced the worldwide launch of the women’s chronograph in Traveller Series collection. A key design element is the delicate coin edging featured on the bezel. This ribbed detail frames the defining globe design on the dial. The fashion-forward colour palette includes white, black or crème dials with leather straps with croco-pattern in purple, grey, black and taupe.
The Timex Traveller 3-Hand boasts refined simplicity, the company said, featuring Arabic numbers on the dial and curved hands. A clean profile, easy-to-read face and date window lends this watch a universal appeal. The matching tone-on-tone colours of the dial and the leather strap with croco-pattern is reminiscent of vintage luggage details. The 3-Hand Movement is available in a range of classic colours including black, brown, blue and white.
New Timex Originals Collection models
Timex introduces two vintage-influenced additions to its successful Timex Originals collection: the 1960s and 1940s. Inspired by two key decades in Timex design history, the new Timex Vintage Originals watches fuse iconic and classic design details with contemporary materials to create nostalgic timepieces.
New for 2011, the Timex Originals 1960s Inspiration is an authentic reissue of a dive style watch that first launched in the 1960s. The updated timepiece, crafted from stainless steel, boasts a sporty rotating resin top-ring with a distinctive countdown marking feature. The striking black and blue dials feature high-impact red accents and a luminous fill on the numbers and hands. Perforations in the smooth silicon and bold leather straps are both distinctive sports-driven design motifs of the chic era.
The Timex Originals 1940s Inspiration aims to bring a touch of period elegance to the Originals collection. Inspired by the elegant design details of the 1940s, this timepiece pays homage to this era through typeface, colours, detailing and finish. A rich colour palette includes neutrals, black and polished gold and silver-tone stainless steel. Beautiful details on the hands and a refined numeral font come together on a graceful dial, while a curved-side stainless steel case adds a period touch. Selected styles boast rose or yellow gold-tone cases and dial accents for feminine allure. To enhance the vintage romance of this collection, the cases and bracelets have been tumbled, to give each watch its own time-worn finish. A bracelet construction reminiscent of the era and a chic leather strap with croco-pattern complete this watch’s glamorous features.
New Timex Modern Originals collection
Left: Expedition TrailMate (T49846); Right: Intelligence Quartz Men’s Traveller Series World Time (model T2N705)
Timex Modern Originals Sport Style: A trademark style from 1966, this casual watch merges both sporty and classic elements in a sturdy yet lightweight aluminum case. The eye-catching details seen in the top ring delicately contrast or match the palette of the modern perforated silicon straps. It is available in a rich range of colours from high-contrast monochromes to bright, saturated shades reminiscent of the coast.
Timex Modern Originals Camper: The latest Camper embraces contemporary trends with a larger case and vibrant colours on cases and straps. The watches come in saturated shades such as pink, orange, yellow and aqua on cases and one-piece slip-through straps with multi-coloured stripes.
Timex Modern Original Easy Reader: This style’s fresh new look is displayed in its oversized case, texture and colourful straps. Based on colour trend forecasting at the Timex design studio, the spring collection of Easy Reader watches feature intricately braided straps in contemporary neutrals set off by shiny finishes of silver and gold tones on the case. Subtle and elegant textures accentuate the second set of straps, which showcase a palette of rich pastels.
Timex energises Retrograde Collection
Timex men’s Retrograde: This new style features a sports-driven colour palette balanced by a traditional masculine aesthetic. The updated timepieces, crafted from stainless steel, boast a sporty top-ring and intricate black and white dials offset by bursts of high-impact bi-metal, yellow and blue accents on sub-dials and hands.
The series two sub-dials display the date and a 24-hour time indicator, and a retrograde dial presents the day of the week. The introduction of gold-tone dial accents in selected styles combines elegance and sports-styling. The watch is offered with elegant leather, carbon fibre and silicon straps as well as a refined stainless steel bracelet.
Timex women’s Retrograde: Blending elements of sport-chic with a monochromatic colour palette of ebony, white and polished stainless steel and a slightly oversized 37mm stainless steel case, the collection is feminine with a powerful design edge. The dial’s graphic black and white markers and black numerals, punctuated by a modern retrograde sub-dial marking the day of the week, conclude this series’ striking features. The men’s and women’s Retrograde watches are water resistant to 100 metres and 50 metres.
Timex enters wellness category
Timex Health Touch: This heart rate monitor is described as an easy-to-use watch that offers precise heart rate readings on the wrist with a simple fingertip touch, without the need for a chest sensor. Features include on-demand heart rate, a target zone with out-of-zone alert, and calories burned. Designed for fitness walkers and gym-goers, the watch also boasts a stopwatch, countdown timer, daily alarms, water resistance to 50 metres and Indiglo night-light. Available with a stainless steel top ring in a men’s grey case and a women’s black case, the Timex Health Touch contact heart rate monitor made its debut in February 2011.
Timex Health Tracker: This watch features a Walk Sensor and Diet Diary. After a simple set-up process and without any manual calibration, the watch automatically records steps, distance, calories burned and active time throughout the day by sensing natural swinging motions of the user’s arm. It can also store the number calories or units consumed. The watch motivates users to stay active by displaying cumulative daily activity on the front of the watch, and sounding an alert when a user is half-way to her daily goal. Designed specifically for women who are looking to lose weight or increase their daily activity, the watch also includes an intuitive Workout Mode with pace and distance, seven-day activity log, countdown timer, alarms, 50-metre water resistance and Indiglo night-light. Designed for everyday wear, the collection includes neutral, black and blue styles, and will be available from May 2011 worldwide.
Timex Expedition Trail Mate: This watch shows speed, pace and distance on the wrist, and is a value alternative to GPS technology. The set-up is said to be simple and intuitive, without requiring any manual calibration. Once the chronograph is started, the integrated accelerometer uses natural swinging motions of the user’s arm to detect steps taken and calculate distance and pace with 95% accuracy. The watch estimates time/distance to destination and sounds a half-way alert. Designed for walkers, hikers and joggers who are interested in tracking their progress, the durable timepiece also tracks steps and calories burned, stores up to 10 workouts, and includes a 100-hour chronograph, countdown timer, alarms, two time zone settings, 100-metre water-resistance and Indiglo night-light. The collection is available in a comfortable rubber strap option, featuring black/blue or black/red colour schemes, as well as an olive-green Cordura strap for a more outdoorsy look. This casual watch will be available from July 2011.
Timex Ironman launches
Timex Ironman Race Trainer Pro Kit: Timex Ironman Race Trainer Pro Kit is described as an advanced digital heart rate system distinguished by its unique fit on the athlete’s wrist. The watch’s digital display rests comfortably on the side of the wrist, thanks to a sling band that allows the athlete to conveniently check heart rate, zone or elapsed time without twisting the wrist or letting go of bike handlebars. The heart rate system boasts an impressive array of fitness measurement features and wirelessly syncs with the user’s computer, allowing workouts to be saved and analysed online. Features include: 10-workout memory – chrono or interval timer-based; wireless computer connectivity with the included Timex DataXchanger USB device; soft and comfortable Flex Tech chest sensor with consumer-replaceable battery; workout review with average/peak heart rate, time spent in target zone, and calories burned; 50-lap memory per workout with average heart rate per lap; five-segment, variable-intensity interval timer with target zones; automatic heart rate recovery with selectable duration; 100 metre water-resistance rating for enhanced watch durability; and Indiglo night-light with Night-Mode for use in low-light conditions.
Timex Ironman All Day 50-Lap: Timex has unveiled the Timex Ironman All Day 50-Lap, a collection of fashionably functional watches designed to meet the dynamic lifestyles of active women. Distinguished by its slender stainless steel top ring, chic silicon strap and adaptable colour palette, the collection offers an array of essential sports timing features – including chronograph, interval timers and a training log – within an elegantly contemporary presentation that is fit for any social or professional setting. Functions include 50-lap memory recall for workout review; chronograph training log that stores workouts by date; 99-lap counter; two interval timers; three customisable alarms with daily/weekday/weekend options; two time zones to stay on track while travelling; built-in reminders to quickly and easily set the watch; and replaceable silicon strap. It is available from March 2011.
Timex Ironman Target Trainer: Set to be launched in September 2011, Timex Ironman Target Trainer, incorporating TapScreen Technology, is described as an advanced digital heart rate system that responds to an athlete’s direct touch, or “tap”. Designed for endurance athletes and fitness enthusiasts worldwide, the training device boasts signature qualities from two popular Timex sports products – the clean, modern design of the Timex Ironman Sleek 150-Lap watch with TapScreen Technology, and the precision of the Timex Ironman Road Trainer digital heart rate monitor – creating an innovative fitness measurement tool that is both technologically advanced and intuitive to use. Functions include three-workout memory, 200-lap maximum; workout review mode with average/peak heart rate and calories burned; time spent in target heart rate zone; heart rate recovery timer option with five selectable durations. Available in black with yellow accents or grey with orange accents, the system also includes a replaceable watch strap and digital chest sensor to eliminate interference.
About Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewellery globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world.