Luxottica adds a splash of colour to Ray-Ban collection in spectacular style in Singapore – 13/05/09
Published: 12/05/09
Source: ©The Moodie Report
By Dermot Davitt
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The Luxottica team at last night's launch of the new Ray-Ban collection - from left to right: Travel Retail Marketing Coordinator Roberta Rosso, Travel Retail Marketing Manager Charlotte Hamel, Travel Retail Sales Manager Worldwide Philip Playdon and Travel Retail Area Sales Manager Asia Pacific Justin Ng
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INTERNATIONAL. Luxottica last night revealed the latest expression of its Ray-Ban sunglasses brand in spectacular style in Singapore. The group showcased the Ray-Ban Colors collection at a special event on the Singapore Flyer, the world’s largest observation wheel, where it hosted key travel retail customers from Asia Pacific.
Luxottica Travel Retail Marketing Manager Charlotte Hamel said: “We wanted to do something with our iconic Ray-Ban line, something to target young people who are seeking sunglasses that are trendy, cool and fun. The Colors line delivers this."
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Luxottica's Charlotte Hamel and Roberta Rosso with Regent Asia Group Brand Manager Connie Vijandre-Reantaso
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She added: “This will be supported by a major media and PR campaign from May, which will also be supported by new technology and through social networking sites used by young people such as Facebook or YouTube. We’re very confident about this launch. It builds on the success of iconic lines such as Wayfarer, Aviator and Clubmaster.”
In a separate statement, the company said of the new line: “Wayfarer and Clubmaster frames now feature a lively colour palette featuring marble-effect acetate and contrast colourways, while the 1980s heritage of the Cats model is emphasised by the use of fluorescent colours including pink, blue and yellow. Boldly coloured frames and lenses highlight the unmistakable Aviator and Outdoorsman models, highlighting Ray-Ban’s unique and independent character since 1937.”
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Setting the wheels in motion: The Moodie Report Deputy Publisher Dermot Davitt and Luxottica Travel Retail Sales Manager Worldwide Philip Playdon travel in style to the Singapore Flyer
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Guests were invited to test the new models aboard the Singapore Flyer last night over a glass of Champagne as the sun set. To add to the sense of theatre around the event, they were transported to and from the Flyer via a fleet of branded tuk-tuks.
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Rayban dazzles at TFWA Asia Pacific
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We’ll feature more on this story, including additional photographs, in coming days.
MORE STORIES ON LUXOTTICA
Luxottica names new Travel Retail Marketing Manager - 02/03/09
Luxottica and Salvatore Ferragamo renew global eyewear licensing agreement – 26/02/09
Luxottica sees the benefit of Oakley in 2008 as CEO looks forward to a challenging 2009 - 19/02/09
Luxottica sets sights on the new season – 18/11/08
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