Travel Retail and Duty Free Business Intelligence    Sunday 20 April 2014

SUNGLASSES AND EYEWEAR

Maui Jim to showcase new styles at TFWA Asia Pacific – 08/04/09

Published: 08/04/09

Source: ©The Moodie Report

By Yvonne Chia

US. Maui Jim Sunglasses will be exhibiting two new styles – Kihei and Akamai – at the TFWA Asia Pacific Exhibition in May (Stand number: G9).

Kihei is a medium-sized fashion wrap eyewear, suitable for both men and women, with rounded contours that provide good coverage.

Kihei features a lightweight, hingeless, durable and flexible Grilamid frame which is flatter and less bulky than some of the other larger eyewear styles.

According to the company, the bendable non-slip nose pads, high-gloss finish and titanium and cellulose propionate temple design gives it a distinctive look that complements many facial shapes.

The new Maui Jim Kihei (left) and Akamai (right) will be showcased at TFWA Asia Pacific in Singapore in May
Akamai is a unisex style that is suitable for most face shapes and features bold, classic lines with a rectangular shape and broad temples.

Suited for sport and leisure activities, the eyewear has a high-grade nylon frame that is light yet tough, anti-corrosive nickel/silver spring hinges and bendable non-slip rubber nose pads.

The Akamai style has been listed by DFS Group in Asia Pacific and will soon be available in Guam, Macau, Saipan and Waikiki, Honolulu.

Both eyewear frames are available in Gloss Black with Neutral Grey lenses or Rootbeer with HCL Bronze lenses.

Maui Jim lenses offer protection from dangerous rays with their PolarisedPlus 2 multi-layered lens technology.

Kihei retails at US$259 and Akamai at US$209 in the duty free and travel retail market.

For trade enquiries, contact Giles Marks, Maui Jim Sunglasses, tel: +1 905 338 5524, e-mail: gmarks@mauijim.com. Visit www.mauijim.com.

MORE STORIES ON MAUI JIM SUNGLASSES

Maui Jim cruises ahead with expansion plans – 18/03/09

Maui Jim Sunglasses to unveil new super-slim style at IAADFS – 24/02/09

Silvana Garcia joins Maui Jim in Americas role – 17/09/08

Hawaiian brand Maui Jim sashays into Europe – 15/07/08

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