Travel Retail and Duty Free Business Intelligence    Thursday 23 October 2014

Destination Merchandise

‘Best of Switzerland’ returns to Zürich Airport – 28/09/09

Published: 28/09/09

Source: ©The Moodie Report

By Martin Moodie

SWITZERLAND. Zürich Airport has launched its third ‘Best of Switzerland’ campaign, this time themed ‘Taste of Switzerland’.

The promotion follows the successful earlier campaigns – ‘Soul of Chocolate’ in 2006 and ‘Exciting Times’ in 2007.

‘Taste of Switzerland’ started on September 18th and will last until 1 November.

Head Marketing Retail & Services Patrick Graf told The Moodie Report: “Inspired by the seductive splendour of Swiss autumn, the passenger area has been transformed into an extravagant emporium of Swiss delicacies, presenting a wide variety of premium gourmet treats from Switzerland.”

Retailing with flavour: Zürich Airport unveils 'Taste of Switzerland'
Those treats include Swiss chocolates, vodka and wines. Balik salmon from the Toggenburg valley will be offered as well as a variety of Swiss cheeses and meats.

Graf said: “The Best of Switzerland campaign is not only a good way to share Swiss spirit with our passengers, it is also a great opportunity to educate our passengers in an exciting manner.

“The promotion is once more built on a ‘Trinity’ idea through which partners like The Nuance Group, Caviar House, Lindt & Sprüngli, Confisserie Sprüngli, Etter, Xellent, Toblerone, Valser Wasser and Cave Amann participate in a very professional approach.”

NOTE: Zürich Airport Chief Commercial Officer Peter Eriksson delivered a highly stimulating address at last week’s Trinity Forum in Macau. A report will follow soon.

MORE STORIES ON ZÜRICH AIRPORT

Zürich Airport commercial turnover dips -6.1% in August but passenger traffic returns to growth – 14/09/09

Zürich Airport posts -4.4% fall in first-half non-aviation revenue; commercial revenue slips by -11.1% – 28/08/09

Zürich Airport posts strong 2008 commercial results but projects passenger fall in 2009 – 19/03/09

Zürich Airport commercial turnover dips in February, but defies sharp traffic downturn – 17/03/09

Unique unveils billion Swiss Franc real estate project – ‘The Circle at Zürich Airport’ – 24/02/09