Picture Gallery: Luxottica launches latest expression of Ray-Ban sunglasses against stunning backdrop – 26/05/09
Published: 25/05/09
Source: ©The Moodie Report
By Dermot Davitt; Treatment by Matt Willey
SINGAPORE/INTERNATIONAL. Leading fashion, luxury and sports eyewear group Luxottica hosted one of the highlight events of the TFWA Asia Pacific week in Singapore, when it welcomed key travel retail customers to the launch of Ray-Ban Colors.
The event was held on board the Singapore Flyer, the world’s largest observation wheel, which opened in the city last year. And, in a neat blend of modern and traditional modes of transport, guests were taken to the spectacular event and back via pedal-driven "trishaws".
The event was held as the sun went down over Singapore, with stunning views of the city’s skyline as the backdrop for a memorable event.
The latest expression of the iconic Ray-Ban sunglasses brand aims to target young, trendy consumers in both domestic and travel retail markets. It features new coloured frames for each of Ray-Ban’s key references, from the Aviator to the Wayfarer to the Clubmaster.
Luxottica Travel Retail Marketing Manager Charlotte Hamel said: “We wanted to do something with our iconic Ray-Ban line, something to target young people who are seeking sunglasses that are trendy, cool and fun. The Colors line delivers this."
She added: “This will be supported by a major media and PR campaign, which will also be supported by new technology and through social networking sites used by young people such as Facebook or YouTube. We’re very confident about this launch. It builds on the success of iconic lines such as Wayfarer, Aviator and Clubmaster.”
In a separate statement, the company said of the new line: “Wayfarer and Clubmaster frames now feature a lively colour palette featuring marble-effect acetate and contrast colourways, while the 1980s heritage of the Cats model is emphasised by the use of fluorescent colours including pink, blue and yellow. Boldly coloured frames and lenses highlight the unmistakable Aviator and Outdoorsman models, highlighting Ray-Ban’s unique and independent character since 1937.”
About the new range
Clubmaster
The new RB-3016 range is said to represent the “non-conformist” spirit of the early 1960s. The front and arms are available in a wide range of colours: olive green, blue/black, red/black, light blue/black, amber/black, ivory/black, violet/black, white and black.
Aviator
First introduced in 1937 for Air Force pilots, the new RB-3025 range has been enlivened with new colour options, said the company. The lightweight metal frame has been reinvented in graduated colours, with the top of the frame contrasting with the metal around the lenses. Colours range from cyclamen to pistachio green, orange to burnt brown and deep purple to lilac.
Wayfarer
Created in 1952, the iconic Wayfarer line takes on what are described as new “challenging” colours with the RB-2140 model. The new models in marble-effect acetate are available in single colours and two-tone. The colours include red, white with blue and grey with matte pink.
Outdoorsman
An icon since the late 1930s, the new RB-3407 features the classic style in strong new colours and with a reinforced bridge. The options range from lenses, bridge and tips in orange, red, purple, pale green, blue and black, to others with light grey or smoke lenses, which contrast with a pearl or white bridge.
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Rayban dazzles at TFWA Asia Pacific
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Cats 1000
This re-issued model, first introduced in the 1980s, boasts a more feminine look with an over-sized shape and high arms. The new, bold frames are enhanced with strong, pop colours such as fuchsia, bright yellow, blue, navy, orange and baby pink.
Cats 5000
The rounded shape of this new line reinterprets the Aviator in acetate, said the company. For 2009 the new frame features strong, bright colours such as electric blue, orange, fuchsia and baby pink.
Cats 4000
This re-issue of the 1980s-launched Cats model features square lines and a double bridge. Along with black, tortoiseshell and burgundy, two-tone models are offered in white/black and red/black.
About Luxottica Group
Luxottica Group is a global leader in premium fashion, luxury and sports eyewear, with over 6,200 optical and sun retail stores in North America, Asia-Pacific, China, South Africa and Europe. Luxottica’s key house brands include Ray-Ban, the best known sun eyewear brand in the world, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while licence brands include Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace. Visit
www.luxottica.com.
MORE STORIES ON LUXOTTICA
Luxottica and Donna Karan strike five-year renewal of global eyewear licensing agreement – 22/05/09
Luxottica adds a splash of colour to Ray-Ban collection in spectacular style in Singapore – 13/05/09
Luxottica names new Travel Retail Marketing Manager - 02/03/09
Luxottica and Salvatore Ferragamo renew global eyewear licensing agreement – 26/02/09
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