Gebr Heinemann and partner Baltona team up to open a dedicated children's store at Warsaw Airport - 26/08/09
Source: ©The Moodie Report
By Matt Willey, Online Content Editor
Gebr Heinemann has introduced the Kid's World concept at Warsaw Airport with its Polish partner Baltona
POLAND. Gebr Heinemann and its partner Baltona have opened a new Kid’s World concept store at Warsaw Airport.
The 160sq m store features toys from brands such as WWF, Brio, Barbie, Princess Lillifee, Lego and Matchbox as well as books, audio books and movies.
The store also carries travel equipment, along with suitcases and bags and clothing from s.Oliver as well as assorted international confectionery.
There is an area for children to peruse the books on sale; the area features an assortment of kaleidoscopes allowing them to see the surrounding area in an entirely different way.
Playful elements like these are sprinkled throughout the store’s design, which was developed exclusively for Gebr Heinemann by German architects Arno.
Gebr Heinemann has introduced the concept for the first time at Warsaw Airport with its Polish partner Baltona. Together the two companies operate BH Travel, a joint venture operating six shops at Warsaw Airport aside from Kid’s World.
“Kid’s World at Warsaw Airport is a colourful adventure world that has everything a child could possibly dream of,” said the retailer.
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The 160sq m store features toys, travel equipment, suitcases and bags and clothing as well as assorted confectionery