Premier extends plush range with new line of endangered animals – 21/04/08
Published: 21/04/08
Source: ©The Moodie Report
By Melody Ng
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The Xtinct range teaches children about the plight of endangered animals such as the Orangutan and Polar Bear
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UK. Premier Portfolio International has extended its plush range with the launch of the Xtinct Brand, supported by UK animal welfare and conservation charity The Born Free Foundation.
The company will be exhibiting the range, which retails at US$20-25, at the TFWA Asia Pacific Exhibition in Singapore next month (
Stand number: Q10)
The full Xtinct range consists of the following soft toys: Asian Elephant, Hyacinth Macaw, Leatherback Turtle, Giant Panda, Mountain Gorilla, Orangutan, Polar Bear and Bengal Tiger.
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The 12-in-1 Travel Game features 12 games such as golf, motor racing and alien invaders, and will retail at US$70
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Each toy comes with a brief note about the animal’s plight in the wild, as well as the factors which have an adverse effect on its future.
Premier Portfolio will be giving a percentage of the sale price towards the Born Free Foundation, which will use the monies to help save these animals from extinction.
The range has received “a good response”, according to Premier Portfolio Director and Co-founder Kevin Walsh.
Listings have already been confirmed by My Travel/Thomas Cook Airlines, easyJet , Dufry, Egypt Air Ground Shops, a number of Ferry Companies as well as Alpha Retail, which will launch the range in June.
Electronics and gadgets
Premier Portfolio has also launched several new gadgets for 2008.
One of these is a more upmarket
12-in-1 Travel Game which will retail for around US$70. According to the company, the game has had “a great response” with listings confirmed by KLM, Emirates, TAP Air Portugal, Finnair, Thomsonfly/First Choice, Flying Shopping, Inflight Service (ten airlines) and El Al.
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(Left) The Travel Trivia Game includes more than 5,000 questions; (Right) The Talking Translator encompasses cross translations between 12 languages
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The 12-in-1 game has a high definition screen with good quality colour graphics. Preloaded games include golf, motor racing and alien invaders. Batteries are included for immediate use onboard.
Premier has also designed an exclusive
Travel Trivia Game to include over 5,000 questions covering six categories, including Entertainment, Sports and Hobbies, Geography, Science and Nature, History and a lucky dip section. The game retails for US$30.
Listings for the Travel Trivia Game include Thomsonfly/First Choice, Monarch Airlines, BMI and Jet 2 Airlines.
Also brand new for 2008 is Premier’s
Talking Translator. Already selling successfully on KLM, many more listings are expected in the coming months, said the company.
The Translator encompasses cross translation between 12 different languages including English, Chinese, Japanese, Arabic, German, French and Spanish. It features 750 of the most commonly used phrases, a dictionary, a currency converter, world time, games and a metric converter. The Translator retails for US$99.
For details contact Premier Portfolio International Limited, tel: +44 1794 521133, fax: +44 1794 521324, or e-mail
sales@ premier-portfolio.net Visit
www.premier-portfolio.com
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