Travel Retail and Duty Free Business Intelligence    Wednesday 25 May 2016


Diamonds are a dog's best friend, says Hugx – 11/02/08

Published: 11/02/08

Source: ©The Moodie Report

By Melody Ng

UK. British company Hugx has donated a £2,500 diamond-encrusted pet bowl from its new diamond product range to a canine charity.

The Dogs Trust Honours 2008 event, which took place at London’s Guildhall, acknowledged the pets that have made a difference to people in the UK.

The event saw one lucky winner walking away with the debut Hugx Diamond Devotion pet bowl, set with over one carat of diamonds.

The sparkling bowl is part of a new diamond range from Pet owners can commission Hugx to personalise pet bowls to include the diamonds.

Hugx CEO Jane Grant said: “As Hugx was inspired by Oscar, my own beloved rescue dog, I think it’s a great full circle. Pets give us unconditional love and we wanted to create a pet bowl that was designed specifically for them. The diamonds may create an extra sparkle in a kitchen but pets give their owners a sparkle too.

“[Celebrities] are already purchasing online for this new product and reviews are great,” she added.

In a worthy initiative by Hugx, 50% of the net profit of all future commissions of the Hugx Diamond Range will be donated to the Dogs Trust. In addition, 5% of the net profit of every max or mini Hugx pet bowl sold online on will benefit the charity.

The Hugx Diamond Range is a new range of pet bowls from Hugx that are destined to become what the company calls “the most serious trophy kitchen appliance”. Pet owners can commission Hugx to personalise their diamond pet bowls


The Dogs Trust is the UK’s largest dog welfare charity. Through its network of 17 rehoming centres across the UK, the charity cares for over 15,000 stray, unwanted and abandoned dogs each year. Dogs Trust has a non-destruction policy, and will never put a healthy dog to sleep.

For details, call +44 20 7837 0006. Visit


Hugx specialises in ergonomic pet bowls designed primarily for the pet, providing easy access to food and ensuring less spillage. Intended to grow with puppies, the bowl can be turned 180 degrees to ensure that pets can always reach their food.

Available in small and large sizes, the bowls retail at £39.99 and £49.99, respectively. Accessories and bags are also available.

Hugx is available in travel retail channels such as Bahrain Duty Free, Dubai Duty Free and onboard The Queen Mary cruise ship.

For details, contact Jane Grant, tel: +44 2871342388 or e-mail: Visit

The Moodie Forum: Would you like to comment on this article?

(NOTE: to e-mail this story to a colleague please use the e-mail icon at the top of the page)

Name (or alias)
E-Mail (Optional) Your e-mail will not be shown
Post Heading
Please enter the symbols you see on your screen

Your post will appear – once approved – in The Moodie Forum on our home page


New firm targets travelling pet lovers – 03/10/07.