Travel Retail and Duty Free Business Intelligence    Wednesday 03 September 2014

NEWS

First official Guinness Store to open in Las Vegas

Published: 02/03/11

Source: ©The Moodie Report

By Mary Jane Pittilla

The first official Guinness Store in the US will have its grand opening inside the Shoppes at Mandalay Place on the Las Vegas Strip on St Patrick’s Day, 17 March 2011. It features the largest selection of Guinness merchandise located in a single venue outside of Ireland.

Home to a wide range of Guinness merchandise, including unique Las Vegas products, the 1,500sq ft Guinness Store Las Vegas will feature items ranging from pint glasses to clothing; accessories to gifts, which celebrate more than 250 years of the drinks brand.

Exclusive Las Vegas-themed merchandise will include men’s clothing, women’s clothing, pint glasses, hats and accessories. Several of the clothing items for men and women will be part of the new 'Guinness On the Strip' clothing line.

“When researching destinations for the first Guinness Store in the US, Las Vegas immediately jumped out at us as a perfect fit,” said Guinness Brand Director Patrick Hughes. “We want to offer our customers an experience that they cannot find anywhere in the US, and this store will surely provide that experience.”

Visitors to the store can learn about the brewing process and the brand through visual exhibitions. They will be able to buy customised official pint glasses with their name or with a commemoration date of their trip to Las Vegas.

Another interactive element will be a unique touchscreen through which visitors can learn about the history of the brewery and even see if one of their ancestors worked there.

The Guinness Store aims to take the brand experience beyond its traditional Dublin home