Visitor spend jumps sharply in Hawaii as Japanese numbers soar
Published: 30/07/10
Source: ŠThe Moodie Report
By Martin Moodie
US (HAWAII). June was a boom month for Hawaiian tourism as visitor spending rose +16.1% over a depressed June 2009 and tourism numbers increased by +13.6%. The preliminary statistics were released this week by the Hawaii Tourism Authority
Most encouragingly, the all-important Japanese sector rose by +47.8% to 96,730 arrivals (compared to a -29.8% decline in June 2009, a severely depressed period due mainly to H1N1 flu concerns).
Total visitor expenditures in the first half of 2010 reached US$5.3 billion, an increase of +7.8% year-on-year.
The positive growth in visitor expenditures for June 2010 was due to higher average daily visitor spending (US$161 per person, up from US$151 per person in June 2009) and the +13.6% increase in total arrivals, which rose for the seventh consecutive month to 625,522 visitors.
Among the other top visitor markets, arrivals from US East (+10.1%), Canada (+7.8%) and US West (+7.3%) also increased compared to last June.
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For the first half of 2010, total visitor days for all visitors grew +5% compared to the same period last year, while total arrivals rose +5.7% to 3,399,075 visitors.
The total number of group tour visitors jumped in June 2010 (+62.9%) compared to last June with strong increases from Japan (+89.2%) and US West (+13.9%).
Total Japanese visitor expenditures soared +41% from June 2009 to US$147.4 million, fuelled by positive growth in visitor arrivals. The average daily spending by Japanese visitors was slightly lower at US$271 per person compared to US$274 per person in June 2009.
The number of net free independent travellers (FITs) from Japan increased +36.1% in June, the twelfth consecutive month of growth since July 2009.
Total spending by Japanese visitors in the first half of 2010 was US$852 million, a decrease of -2.1% from the same period last year. Total Japanese visitor arrivals rose +7.2%, but the average daily spending declined to US$262 per person from US$283 per person in the first half of 2009.
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