World Duty Free steps out in style with Piper-Heidsieck Champagne's Le Rituel par Christian Louboutin - 17/11/09
Published: 17/11/09
Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor
UK. World Duty Free's store in London Heathrow Terminal 5 has just been allocated the first presentations of Champagne Piper-Heidsieck’s Le Rituel par Christian Louboutin, which was unveiled at the TFWA World Exhibition last month in Cannes.
A crystal stiletto shoe – designed by French shoemaker Christian Louboutin - is presented in a luxury gift box, with a red shoe pouch and a bottle of Champagne Piper-Heidsieck Brut, which is personalised with the signature of Louboutin himself and dressed with a red foil top.
The limited-edition presentation is available exclusively in World Duty Free from 5 November 2009. In December, distribution is extended to only one high street store in London. Le Rituel can be purchased for £299 in World Duty Free, which represents a saving of £50 against the high street price of £350.
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Le Rituel par Christian Louboutin de Piper-Heidsieck features a crystal stiletto flute designed by luxury footwear designer Christian Louboutin; the 14cm tall opaque black crystal shoe features a transparent red sole – a Louboutin trademark
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As reported, Le Rituel par Christian Louboutin de Piper-Heidsieck was inspired by the risqué custom from the Belle Époque of drinking Champagne from the shoe of a courtesan. Piper-Heidsieck commissioned the crystal stiletto, which also serves as a Champagne flute.
Christian Louboutin, who is famous for his extravagant creations, graced the shoe with a 14cm heel, and the Champagne is contained in the lower part of the glass.
The opaque black crystal shines like a varnished shoe, while Louboutin’s trademark transparent red sole is designed to infuse the Champagne bubbles with a touch of scarlet.
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Changing of the guard at Bristol International Airport as World Duty Free takes over from The Nuance Group – 02/11/09
Major accolade for World Duty Free as it captures International Spirits Retailer of the Year Award – 13/10/09
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