Nuance-Watson (HK) launches ‘Mobile Discovery’ RFID station at Hong Kong International Airport – 16/07/09
Published: 16/07/09
Source: ©The Moodie Report
By Matt Willey, Online Content Editor
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The interactive station allows customers to view on-screen complete product details with promotional information, product trailers, recommendations on matching mobile phone accessories and even compare up to three different models
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HONG KONG. Following on from the recent launch of the ‘Product Authentication’ kiosk at Hong Kong International Airport (HKIA), Nuance-Watson (Hong Kong) has introduced another new state-of-the-art RFID-enabled display system in its two Sound & Vision stores at HKIA.
Nuance-Watson has chosen the mobile phone sector to test the use of the innovative ‘Mobile Discovery’ display system, aiming to induce greater customer-staff interaction, enrich the customer shopping experience and in turn, increase sales opportunities.
Nuance-Watson (HK) is the first retail operator in the electronic retail industry in Hong Kong, and also the first in airport retail in Asia, to introduce this display system for consumers.
The interactive station allows customers to instantly view on-screen complete product details with promotional information, product trailers, recommendations on matching mobile phone accessories and even compare up to three different models by simply scanning the RFID label on the selected mobile phones with the display station.
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The Mobile Discovery station aims to inspire greater customer-staff interaction and enrich the shopping experience
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Nuance-Watson (HK) Regional Managing Director Alessandra Piovesana said: “We are glad to be the first electronic retailer in Hong Kong and the first airport retailer in Asia to pioneer this customer-minded display station. Constant innovation and customer focus are our cornerstones. [With] HKIA being one of the most advanced travel hubs, our discerning customers have an ever-increasing demand for newness and innovations, especially in the electronic sector."
She added: “Our undertaking of this new initiative is a welcome addition to our company’s uniqueness. It is also a vivid example of our dedication in surpassing our customers’ expectation and living up to our “enriching life” slogan."
Nuance-Watson (HK) said it will review and consider further roll-outs to other electronic product categories and/or other stores at HKIA.
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