Travel Retail and Duty Free Business Intelligence    Saturday 02 August 2014

NEWS

EYE delivers gold standard Olympic service for AXA – 21/08/08

Published: 21/08/08

Source: ©The Moodie Report

By Melody Ng

AUSTRALIA. During the Beijing Olympics, Out-of-Home (OOH) media specialist EYE is delivering the up-to-date medal tally for the top ten nations to domestic travellers across Australia.

The AXA Olympic campaign, developed in partnership with media agency OMD and creative agency Grey, utilises digital media technology capable of real-time creative changes. The campaign is running nationally across Qantas and Virgin terminals throughout August.

The medal tally is updated on displays across Eye Fly’s digital networks of Business First, DET Digital and Valet Digital
The Olympic medal tally is updated on displays across Eye Fly’s digital networks of Business First, DET Digital and Valet Digital.

EYE ANZ CEO Mike Tyquin commented: “The Beijing Olympic medal count campaign executed by AXA Australia is a great example of how EYE’s digital network offers airport advertisers the opportunity to reach consumers with relevant, dynamic, engaging messages.

“We welcome clients willing to explore the limits of EYE’s digital capability. AXA Australia’s use of dynamic airport advertising to leverage their 2008 Beijing Olympics sponsorship provides a showcase of the expanding boundaries of digital OOH.”

ABOUT EYE

EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, the UK and the US. Eye Corp Pty Ltd is a wholly owned subsidiary of Ten Network Holdings Limited, which operates Australia’s TEN television network.

For more information, contact Mike Tyquin, CEO, EYE ANZ, tel: +61 2 8584 2222, e-mail: miketyquin@eyecorp.com. Visit www.eyecorp.com.

MORE STORIES ON EYE

Asia Pacific Breweries and EYE team up to promote TigerLive at Singapore Changi Airport T3 – 08/08/08

EA Games drives sales with EYE’s brand experience zone at Manchester Airport Terminal 1 – 07/08/08

EYE launches largest portrait digital screen in the UK – 04/08/08

EYE launches Singapore Changi Airport advertising campaign for world’s largest observation wheel – 07/07/08