EYE gets interactive with business travellers – 27/05/08
Published: 26/05/08
Source: ©The Moodie Report
By Melody Ng
AUSTRALIA. EYE has employed a new interactive media to engage with business travellers in Sydney, Melbourne and Brisbane domestic airports.
Strategically placed interactive light projectors were installed within Qantas Terminals to deliver greater creative scope to targeted audiences, said EYE.
The new technology encourages business travellers to engage with creative executions that transform as the consumers “touch” the advertising, bringing multi-layered advertising messages to life via interaction with light projections.
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The new technology allows travellers to engage with creative executions that transform as they “touch” the advertising
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“The media strategy for the first execution for client Ford was devised by Mindshare Melbourne and executed creatively by JWT’s experiential division, Experiencelab which has set new benchmarks for what is possible within airport terminals,” said CEO EYE Media, Australia and New Zealand Mike Tyquin. “The challenge was to communicate the advertising message to the very people who would benefit from it.
“This is a great example of how the Out-of-Home sector can develop and implement innovative marketing ideas for advertisers,” he added.
For more information contact Mike Tyquin, CEO EYE Media, Australia and New Zealand, EYE, tel: +61 2 8584 2222, fax: +61 2 9552 2826, or e-mail:
miketyquin@eyecorp.com. Visit
www.eyecorp.com.
ABOUT EYE
EYE is a leader in digital and innovative out-of-home media offerings. It operates airport, roadside billboard and shopping mall media businesses in Singapore, Indonesia, Australia, New Zealand, Europe and North America. The company is a wholly owned subsidiary of The Ten Group, which operates Australia’s TEN television network.
NOTE TO AIRPORT COMPANIES: The Moodie Report is the only business intelligence service and industry media to cover all airport and airline consumer services, revenue generating and otherwise. Our coverage now includes new Inflight Entertainment (IFE) and inflight catering sections and we embrace all airport non-aeronautical revenues, including property, car parking, hotels, hospital and other medical facilities, the Internet, advertising and related revenue streams. Please send relevant material, including images, to
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