Capi introduces exclusive Hasselblad luxury camera collection
Source: ©The Moodie Report
By Mary Jane Pittilla, Brands Editor
Hasselblad Lunar Black Leather camera, on sale at Frankfurt and Johannesburg airports
Capi, the travel retail electronics specialist, is showcasing the new line of upmarket Hasselblad Lunar cameras at its shop at Amsterdam Airport.
The cameras, which retail at around €6,000 euros each, will be presented in the It’s Exclusive! showcase in Capi airport shops in Amsterdam Lounge 1 and 3, Frankfurt and Johannesburg.
Hasselblad has a long history of producing high quality, innovative cameras for professionals. The Lunar is Hasselblad’s first camera for consumers and the collection consists of a range of hand-made cameras.
The camera supports both compact and professional DSLR lenses. The user can choose a selection of quality materials – mahogany, olive wood, leather or carbon fibre – for the handgrip to personalise the camera. The camera will also be available in gold, platinum and palladium.
Target group present at airports
Hasselblad Lunar Mahogany camera, available at Amsterdam Lounge 1 and 3
Explaining why Capi was chosen to sell the cameras, Gerrie Geijssen, General Manager Transcontinenta, Hasselblad's distributor, said: “The Lunar is the ultimate consumer camera for those looking for luxury and quality, and is only available in a select number of locations. We chose Capi because of their professional organisation, the It’s Exclusive! concept and the fact that a large part of Hasselblad’s target group interested in this exclusive camera is present at airports.”
Royal Capi-Lux Managing Director Peter Wiggers added: “We are delighted with this partnership with Transcontinenta and Hasselblad. We regard ourselves to be the ultimate platform for suppliers of trendsetting and innovative electronics brands, and this collaboration proves that.
"The quality and technological innovation the Lunar collection offers is a perfect fit for Capi and forms a logical extension of our product offering. This addition to our focused product assortment is certain to appeal especially to Asian travellers.”
Hasselblad Lunar titanium exotic grain wood camera, offered at Frankfurt and Amsterdam Lounge 1