Travel Retail and Duty Free Business Intelligence    Monday 22 September 2014

Retail Promotions

Mellow yellow: L’Occitane brings the south of France to Norway

Source: ©The Moodie Report - 22/09/14

L’Occitane’s yellow well-being truck is bringing a touch of Provence to Oslo Gardermoen Airport this September, in partnership with Gebr Heinemann.

Tairo showcases Roger & Gallet portfolio in the Caribbean

Source: ©The Moodie Report - 22/09/14

Distributor Tairo International promoted Roger & Gallet’s fragrance and body collections earlier this year via impactful animations and in-store sensorial events.

DFS welcomes football star David Beckham in Haig Club launch at Changi

Source: ©The Moodie Report - 16/09/14

David Beckham makes a special appearance at DFS’s Changi Airport store to mark the launch of Diageo’s new single grain Scotch whisky brand Haig Club.

Duc d’O offers Cochin Duty Free customers the chance to win gold coins

Source: ©The Moodie Report - 16/09/14

Aldeasa-Alpha Kreol India has launched a Duc d’O promotion offering Cochin Duty Free customers the chance to win gold coins when they purchase the brand.

Beauté Prestige International introduces new Narciso feminine fragrance

Source: ©The Moodie Report - 15/09/14

BPl has unveiled a new feminine fragrance from designer Narciso Rodriguez, called simply Narciso. The launch is being promoted by DDF throughout September.

Mondelez and WDFG channel Sense of Place with bespoke Cadbury sleeves

Source: ©The Moodie Report - 15/09/14

Mondelez WTR and World Duty Free Group have launched Cadbury's travel retail exclusive tablet range with ‘Greetings from London’ sleeves at Heathrow T2.

Laying down the Law according to Johnnie Walker Blue Label

Source: ©The Moodie Report - 11/09/14

Diageo Global Travel unveils a series of promotional activities to showcase the Johnnie Walker Blue Label short film The Gentleman's Wager, starring Jude Law.

Jack Daniel’s No. 27 Gold makes golden debut in Europe through Heinemann

Source: ©The Moodie Report - 10/09/14

Jack Daniel’s No. 27 Gold Tennessee Whiskey has been launched at Frankfurt Airport with Heinemann Duty Free, initially as an exclusive for the European region.

Capi extends its 2014 Innovation Awards to voters from all Capi stores

Source: ©The Moodie Report - 09/09/14

The awards, introduced last year, invites customers to vote for the most innovative electronics product and offers the chance to win all 19 of the nominated products.

Dubai Duty Free to give away a kilo of gold in Jack Daniel’s No. 27 Gold launch

Source: ©The Moodie Report - 09/09/14

The retailer’s ‘Gold Reward’ promotion this month marks the launch of Jack Daniel’s No. 27 Gold Tennessee Whiskey in the Middle East, India and Africa region.

Ferrero drives footfall at Schiphol Airport with Nutella World launch

Source: ©The Moodie Report - 09/09/14

Ferrero Travel Market has hailed the success for the recent launch of its Nutella World promotional campaign in partnership with Schiphol Airport Retail this summer.

Masi Agricola launches new wine initiative with Nuance

Source: ©The Moodie Report - 09/09/14

The Italian winemaker, supported by Fiat, has teamed up with Nuance Zürich in a joint initiative that invites passengers to taste and buy its wines.

Essence lights up the Caribbean with Versace Bright Crystal Absolu

Source: ©The Moodie Report - 08/09/14

Distributor Essence Corp recently collaborated with four leading Caribbean retailers to support the launch of Versace’s new Bright Crystal Absolu edp.

Heinemann Duty Free marks Oktoberfest at Frankfurt and Hamburg airports

Source: ©The Moodie Report - 08/09/14

GERMANY. Heinemann Duty Free is marking the start of the Oktoberfest with campaigns at its Frankfurt and Hamburg airport stores over the next two months.

Malaysia Airports rewards klia2 traveller with trip for four to Australia

Source: ©The Moodie Report - 05/09/14

MALAYSIA. Carmen Lee Chia Mun has won an all-expenses paid holiday to Gold Coast as the grand prize winner of the ‘Wonderful Visit to Oz’ contest at klia2.

Grey Goose VX marks Asia Pacific debut with King Power in Bangkok

Source: ©The Moodie Report - 04/09/14

To celebrate the launch, Bacardi Global Travel Retail hosted an exclusive dinner event for King Power’s VIP customers in Bangkok ahead of the airport roll-out.

Bacardi brings a touch of Cuban spirit to key European airports this summer

Source: ©The Moodie Report - 02/09/14

A Havana inspired bar and Cuban band performances are some of the elements of an activation to support the launch of Bacardi Gran Reserva Maestro De Ron.

M&M’s brought to life in World Duty Free promotion at London airports

Source: ©The Moodie Report - 01/09/14

Mars has teamed up with World Duty Free Group in a confectionery promotion that will see giant M&M's characters roaming three London airports until 9 September.

DFS Group set to give travellers the First Class Beauty treatment

Source: ©The Moodie Report - 28/08/14

INTERNATIONAL. "The ultimate beauty shopping experience." That's how DFS describes one of its biggest-ever global campaigns, set to roll out next month.

Glen Deveron makes Asian debut with DFZ at Kuala Lumpur International

Source: ©The Moodie Report - 27/08/14

Following its success in European travel retail, the Bacardi-owned single malt whisky has been launched in Asia Pacific by DFZ at its The ZON Duty Free store.

Nestlé and Choc Stop chill to summer sounds with Kit Kat in Malaysia

Source: ©The Moodie Report - 25/08/14

Nestlé ITR has launched a high-profile Kit Kat campaign with Choc Stop at Kuala Lumpur International Airport offering branded Kit Kat headphones as a GWP.

LS travel retail launches ‘Crack the Vault’ campaign in Aelia Duty Free

Source: ©The Moodie Report - 21/08/14

AUSTRALASIA. Running in Aelia Duty Free stores at Adelaide, Queenstown and Gold Coast airports, the campaign offers customers the chance to win A$250,000.

Pernod Ricard and WDFG in airport-wide Beefeater campaign at Gatwick

Source: ©The Moodie Report - 20/08/14

World Duty Free Group hails a new, Gatwick Airport-wide Beefeater campaign from Pernod Ricard as one of the retailer's best digital engagement programmes yet.

DFS shines the spotlight on beauty with exclusive event this September

Source: ©The Moodie Report - 15/08/14

INTERNATIONAL. The multi-day event, 'First Class Beauty', will feature a collection of makeup, skincare and fragrances specially curated for the traveller.

Nuance-Watson (HK) launches Beats New Studio in exclusive new colours

Source: ©The Moodie Report - 15/08/14

Nuance-Watson (HK) is the first retail door in Hong Kong to offer the Beats New Studio headphones in two new colours: Champagne Gold and Metallic Sky.

Gebr Heinemann partners with Chocolat Frey for exclusive launch

Source: ©The Moodie Report - 12/08/14

Gebr Heinemann is partnering exclusively with Swiss chocolate brand Chocolat Frey to promote the company's new personalised Message for You pralines.

Flemingo partners with Harley Davidson for Street Thunder motorcycle event

Source: ©The Moodie Report - 11/08/14

SRI LANKA. Flemingo Duty Free has teamed up with the Harley Owners Group (HOG) for the second Street Thunder motorcycle ride around Sri Lanka.

Bacardi mixes up holiday spirit with Ready to Serve cocktails

Source: ©The Moodie Report - 06/08/14

This month Bacardi is greeting passengers arriving at Alicante, Ibiza and Malaga airports with a pop-up bar promoting its Ready to Serve cocktails.

Hungarian wine brand sales surge with Budapest 'Trinity' campaign

Source: ©The Moodie Report - 05/08/14

HUNGARY. Sales of Hungarian wine brand Sauska surged by +418% in July at Budapest Airport’s SkyCourt, during a month-long Trinity promotion of the range.

Campari HQ staff drive Aperol summer campaign at Milan Malpensa

Source: ©The Moodie Report - 30/07/14

The campaign was supported by staff from Campari's Milan headquarters, with the 90-minute promotion generating nearly half of brand's daily sales at the airport.

Puig cultivates Prada Candy Florale fragrance at Heathrow T5

Source: ©The Moodie Report - 30/07/14

The Prada Candy Florale fragrance business is blooming at Heathrow T5, thanks to a promotion in partnership with World Duty Free Group.

Bacardi and DFS team up in 42 Below travel retail drive at Auckland Airport

Source: ©The Moodie Report - 29/07/14

Bacardi Global Travel Retail has partnered DFS in a three-month promotion for 42 Below vodka at Auckland Airport as part of their ‘Cocktails of the World’ joint initiative.

Brown-Forman Global Travel Retail rolls out Southern Comfort campaign

Source: ©The Moodie Report - 29/07/14

Brown-Forman Global Travel Retail has launched a major summer promotion for Southern Comfort in Europe, with a focus on travellers from the UK and Germany.

Zürich Airport welcomes summer with The Nuance Group and SSP

Source: ©The Moodie Report - 28/07/14


SWITZERLAND. The airport has built an attractive seasonal campaign at the Airside Center in partnership with its major retail and food & beverage operators.

Giorgio Armani harnesses digital delights for Acqua di Giò

Source: ©The Moodie Report - 25/07/14

In June Giorgio Armani promoted its Acqua di Giò and Acqua di Gioia fragrances in selected European airports with two innovative digital events.

Nestlé Kit Kat promotion boosts sales at Amsterdam Airport Schiphol

Source: ©The Moodie Report - 24/07/14

The Branded Headphones activation is part of Nestlé International Travel Retail’s global summer campaign in selected airports in Europe, Asia and Latin America.

Biotherm Homme scores in Lisbon with football-themed animation

Source: ©The Moodie Report - 23/07/14

In May and June, L'Oréal's Biotherm Homme brand took full advantage of FIFA World Cup Fever, by installing a soccer animation at Lisbon Airport.

Jim Beam partners Delhi Duty Free in exclusive Bachelor Pad promotion

Source: ©The Moodie Report - 22/07/14

Delhi Duty Free customers are being offered the chance to create the "ultimate bachelor pad" in an exclusive Jim Beam promotion that will run until end July.

Mars ITR launches colourful M&M's Watch promotion for summer

Source: ©The Moodie Report - 22/07/14

The new summer promotion, supported by a US$1,000 prize incentive for shop floor staff, features a colourful M&M's watch as a GWP offer for customers.

CTC-ARI boosts Larnaka Airport retail offering with new pop-up stores

Source: ©The Moodie Report - 18/07/14

CYPRUS. CTC-ARI has enhanced its existing retail offering at Larnaka International Airport with two new pop-up stores for Ray-Ban and Lacoste.

DFS campaign wins prestigious visual merchandising award

Source: ©The Moodie Report - 18/07/14

HONG KONG. The Asia Unfolds seasonal campaign has taken the Grand Prize in VMSD magazine’s 2014 International Visual Competition.

Lalique set to sparkle at Heathrow with World Duty Free Group

Source: ©The Moodie Report - 17/07/14

Luxury crystal house Lalique is once again partnering with World Duty Free Group to create a pop-up boutique at Heathrow Airport T5, from 23 July to 5 August.

Frankfurt Airport aims to build footfall with sports car promotion

Source: ©The Moodie Report - 11/07/14

GERMANY. Frankfurt Airport and Heinemann Duty Free are aiming to drive footfall and raise awareness of the retail offer with a sports car promotion.

Havana Club's Mojito Embassy summer tour kicks off at Munich Airport

Source: ©The Moodie Report - 11/07/14

Pernod Ricard Travel Retail Europe has launched a promotion for its leading Cuban rum brand at Munich Airport with a celebration of International Mojito Day.

Martini celebrates racing heritage with Frankfurt Airport summer promotion

Source: ©The Moodie Report - 09/07/14

The F1 racing-themed summer activation, in partnership with Heinemann Duty Free, is timed to dovetail with the peak of interest in the F1 season in Europe.

Malaysia Airports unveils winner of klia2 virtual mall contest

Source: ©The Moodie Report - 02/07/14

MALAYSIA. Passenger Soh Yien Yee claimed RM25,000 (US$7,740) in shopping vouchers as the winner of the ‘What’s in Your Bag’ contest at klia2.

Mondelez drives confectionery footfall at Frankfurt Airport with Toblerone

Source: ©The Moodie Report - 01/07/14

Mondelez WTR has reported increased spend and footfall through an interactive Toblerone promotion in partnership with Heinemann Duty Free at Frankfurt Airport.

Campari shakes up European airports with Aperol summer campaign

Source: ©The Moodie Report - 30/06/14

Campari Global Travel Retail has launched a summer promotion for its Italian aperitif brand Aperol at Zurich Airport, with a focus on the brand’s Aperol Spritz cocktail.

Nuance partners with Hugo Boss in World Cup-themed campaign

Source: ©The Moodie Report - 25/06/14

The Nuance Group has teamed up with P&G Prestige to launch a series of promotions for Hugo Boss Parfums in celebration of the 2014 FIFA World Cup.

Hendrick’s Gin and DFS open vintage hair salon at Changi Airport

Source: ©The Moodie Report - 24/06/14

Hendrick's Gin has partnered DFS to open a Gin Oscillating Sensory Helmet (GOSH) vintage hair salon at Changi Airport in a two-month promotion until the end of June.