Travel Retail and Duty Free Business Intelligence    Saturday 28 November 2015

Retail Promotions

Bvlgari and Qatar Duty Free strike gold with latest promotion

Source: ©The Moodie Report - 25/11/15

A month-long activation promoting Goldea eau de parfum, described as the "essence of the jeweller", will run at Hamad International Airport from 9 January.

When chocolate meets wine: Frankfurt promotion offers new tastes

Source: ©The Moodie Report - 25/11/15

GERMANY. Gebr. Heinemann joins forces with Lindt & Sprüngli and Masi Agricola for activation featuring live tastings in an intimate bar setting.

Muscat Duty Free and Oman Air joint promotion aims to take passengers ‘Around the World in 45 Ways’

Source: ©The Moodie Report - 24/11/15

OMAN. To mark Oman’s 45th National Day, the retailer and airline have teamed up to give away five free flights every week until January. The promotion makes use of both store and inflight channels, while using social media to run a selfie competition and further engage travellers.

Burberry Scarf Bar concept and advertising prove a Hong Kong hit

Source: ©The Moodie Report - 20/11/15

HONG KONG. Burberry pops up in style at Hong Kong International Airport with its chic Scarf Bar, supported by personalisation and strategic advertising.

Oreo shows its character in engaging Dubai Duty Free debut

Source: ©The Moodie Report - 20/11/15

A giant-sized Orio mascot, travel-themed visuals and alluring merchandising were all part of the ambitious launch of the Mondelez WTR biscuit brand.

Ferrero brings cosy Christmas promotion to Kuala Lumpur Airport

Source: ©The Moodie Report - 16/11/15

Ferrero Travel Market's latest promotion at Kuala Lumpur Airport offers consumers who purchase Raffaello pralines the chance to snuggle up with a blanket.

William Grant swings into KLIA with ‘Take Home a Monkey’ campaign

Source: ©The Moodie Report - 13/11/15

William Grant & Sons invited passengers at Kuala Lumpur Airport to 'Take Home a Monkey' during its cheeky campaign last month for whisky brand Monkey Shoulder.

William Grant scores at Auckland with Rugby World Cup promotion

Source: ©The Moodie Report - 10/11/15

Dubbed the "ultimate activation for rugby lovers", the joint promotion included the chance to win a pair of tickets to the Rugby World Cup (RWC) final in London.

Hong Kong International Airport launches major shopping promotion

Source: ©The Moodie Report - 09/11/15

HONG KONG. Hong Kong International Airport has launched a shopping promotion that includes a cash coupon of HK$5,000 and free delivery to Greater China.

Bacardi revs up Martini presence at Milan Malpensa Airport

Source: ©The Moodie Report - 04/11/15

Va va voom: Bacardi GTR teamed up with SEA Group and IGPDecaux to run a Williams Martini Racing promotion in September at Milan Malpensa.

Delhi Duty Free celebrates Diwali with high-profile promotion

Source: ©The Moodie Report - 03/11/15

INDIA. To mark the Diwali festival, Delhi Duty Free has launched a 'Diwali Delights' promotion for travellers at Delhi Indira Gandhi International Airport T3.

Monkeying around: Kipling unveils City Jungle Summer/Pre-Fall range

Source: ©The Moodie Report - 02/11/15

Kipling's new Summer/Pre-Fall 2016 luggage collection City Jungle, featuring tropical and bright printed pieces, takes travellers on a trip to the wild.

Wolford pops up with latest tights collection at Frankfurt Airport

Source: ©The Moodie Report - 28/10/15

Austrian hosiery and lingerie brand Wolford is highlighting its bonded Pure 50 and new Pure 10 tights at a six-week long pop-up promotion at Frankfurt Airport.

Drawing inspiration: DFS Hawaii and Ray-Ban partner in graffiti promotion

Source: ©The Moodie Report - 26/10/15

USA (HAWAII). An edgy and innovative graffiti-inspired Ray-Ban activation at T Galleria by DFS, in Waikiki, encourages consumers to help change the world.

JCDecaux’s Steve Cox wins The Macallan Rare Cask Black contest

Source: ©The Moodie Report - 14/10/15

A very single-minded JCDecaux Airport UK Marketing Director Steve Cox wins a bottle of US$450 The Macallan Rare Cask Black in our special competition.

Puig and ATÜ Duty Free break the bank at Istanbul Atatürk Airport

Source: ©The Moodie Report - 12/10/15

A Paco Rabanne 'Break the Bank' promotion with ATÜ Duty Free offered passengers instant prizes and featured a cross-category collaboration with Martini.

Bvlgari’s ‘The Temple of the Jeweller’ store pops up at Paris CDG

Source: ©The Moodie Report - 07/10/15

FRANCE. Throughout October, Bvlgari’s ‘The Temple of the Jeweller’ pop-up will take passengers at Paris CDG's Terminal S4 on a "voyage of the senses".

Bacardi Global and DFS meet for cocktails at Los Angeles International

Source: ©The Moodie Report - 02/10/15

USA. A ‘Cocktails of the World’ promotion highlighting selected Bacardi brands drove sales and brand awareness at Tom Bradley International Terminal.

World first for Qatar Duty Free as it hosts Giorgio Armani fashion event

Source: ©The Moodie Report - 02/10/15

QATAR. In a major world first, Qatar Duty Free last week hosted the inaugural Giorgio Armani airport fashion event at Hamad International.

Peugeot promotion steers Kuala Lumpur passengers toward Johnnie Walker

Source: ©The Moodie Report - 22/09/15

MALAYSIA. Scotch sampling and education at Kuala Lumpur International highlights a promotion which will see one winner drive home a new Peugeot.

Macallan X-Ray Series captures the attention of Asian travellers

Source: ©The Moodie Report - 10/09/15

Campaigns in major Asian airports highlighting the brand’s links to British photographer Nick Veasey increased sales by up to +70%.

Chanel brings heritage, history and an air of exclusivity to Barcelona Airport

Source: ©The Moodie Report - 09/09/15

“15 identical bottles. 15 pure forms, luxuriously simple." That’s how Chanel has dubbed a first-ever Spanish airport showing for its Les Exclusifs de Chanel collection.

Puig & World Duty Free join forces in spectacular Heathrow campaign

Source: ©The Moodie Report - 08/09/15

UK. Last week Puig and World Duty Free Group brought the famous faces of Paco Rabanne's Olympéa and Invictus scents to meet passengers at Heathrow T5.

Sailor Jerry introduces the art of tattooing to Auckland Airport

Source: ©The Moodie Report - 08/09/15

In a world first, William Grant & Sons and Aer Rianta International have turned a corner of Auckland Airport into a tattoo ‘parlour’ featuring a renowned artist.

Lagardère Travel Retail – Pacific finds a winner in Airport Millionaire promotion

Source: ©The Moodie Report - 07/09/15

AUSTRALIA. Lagardère Travel Retail – Pacific has just concluded one of the largest-ever promotional campaigns run within the group, attracting 47,000 entries.

Prince Hubert de Polignac partners with The Zon in KLIA promotion

Source: ©The Moodie Report - 07/09/15

MALAYSIA. A pop-up store at The Zon Duty Free Arrivals store at Kuala Lumpur International Airport is offering a gwp and tastings during September and October.

Nestlé International Travel Retail leads Trinity campaign at Changi T3

Source: ©The Moodie Report - 03/09/15

SINGAPORE. A Trinity partnership with Focus Network Agencies and Changi Airport Group brings the beach to Singapore Changi Airport Terminal 3.

Network Rail appoints SpaceandPeople to deliver new experiences at stations

Source: ©The Moodie Report - 02/09/15

UK.Network Rail has awarded experiential sales company SpaceandPeople the contract to sell event and distribution space at its 18 stations in the UK.

World Duty Free Group launches ‘Style Goes Live’ campaign across network

Source: ©The Moodie Report - 31/08/15

UK. World Duty Free Group is to host a series of events under its ‘Style Goes Live’ campaign during September, with support from leading brand owners.

South African Airways marks Rugby World Cup with duty free promotion

Source: ©The Moodie Report - 26/08/15

SOUTH AFRICA. As its national team prepares to mounts what is certain to be a strong bid for the trophy, the country's national carrier enters into the spirit of things.

Abu Dhabi Duty Free offers golden opportunities to shoppers and diners

Source: ©The Moodie Report - 20/08/15

UAE. It's a case of all that glitters is gold at Abu Dhabi Duty Free in an innovative summer ‘Scratch & Win’ promotion across shops and food & drinks outlets.

Lagardère Travel Retail and Aelia Duty Free celebrate the Summer

Source: ©The Moodie Report - 20/08/15

EUROPE. It's time to ‘Enjoy Summer’ at Aelia Duty Free shops in France (excluding Paris) and Europe, with a a flurry of low prices and multi-buy offers.

Miu Miu fragrance makes travel retail debut with Shilla Duty Free at Changi

Source: ©The Moodie Report - 18/08/15

SINGAPORE. Changi Airport shoppers are the first in the world to experience the much-awaited debut fragrance from fashion house Miu Miu.

Danzka and Heinemann bring the beach to Copenhagen Airport

Source: ©The Moodie Report - 14/08/15

Heinemann Duty Free and Danzka vodka are running a summer seasonal campaign at Copenhagen Airport this month, co-sponsored by Carrera sunglasses.

Chocs away: Cadbury and World Duty Free land world's first chocolate plane at Birmingham Airport

Source: ©The Moodie Report - 06/08/15

Announcing take-off for a unique Trinity promotion between Cadbury, World Duty Free and Birmingham Airport.

Dewar’s strikes gold with travel retail exclusive at Dubai Duty Free

Source: ©The Moodie Report - 03/08/15

All that glitters is usually gold at Dubai Duty Free and that's certainly the case with the launch of a travel retail exclusive variant of the new Dewar's 15yo.

Cointreau Blood Orange makes debut at Frankfurt and Paris CDG

Source: ©The Moodie Report - 27/07/15

Heinemann Duty Free officially launched Cointreau Blood Orange last month with high-profile promotions at Frankfurt and Paris CDG airports, attended by the Master Distiller.

Heinemann Duty Free and Moët Hennessy team up for F1 campaign

Source: ©The Moodie Report - 22/07/15

GERMANY. Heinemann Duty Free and Moët Hennessy have partnered to launch a major F1-themed promotion for Veuve Clicquot at Frankfurt and Hamburg airports.

SK-II R.N.A. Power makes global debut with Shilla Duty Free at Changi

Source: ©The Moodie Report - 16/07/15

SINGAPORE. A big coup for Shilla and Changi Airport as R.N.A. Power, the latest development of SK-II’s Stempower range, makes its global debut.

Glenfiddich launches Residence Cask Vintage 1992 with DFS Changi

Source: ©The Moodie Report - 09/07/15

DFS Changi's customers can buy "their own piece of history", says Senior Vice President, Global Merchandising – Spirits, Wine & Tobacco Brooke Supernaw.

Budapest Airport lauds Trinity success and hails tender interest

Source: ©The Moodie Report - 06/07/15

HUNGARY. Budapest Airport has been a vocal proponent of the Trinity partnership concept, backing an ambitious campaign three years in a row.

Ciroc adds pineapple to fruity flavoured vodka selection

Source: ©The Moodie Report - 02/07/15

Diageo-owned vodka brand Ciroc has added pineapple to its flavour offer. Promotions at key airports around the world are taking place to support the launch.

Pandora partners with DFS in major Hong Kong Airport promotion

Source: ©The Moodie Report - 01/07/15

HONG KONG. 'Expore, Dream & Discover' is the theme as Pandora pre-launches its new travel charms in a promotional zone at the Hong Kong gateway.

Tokyo Narita Airport gears up for big landside Summer Sale campaign

Source: ©The Moodie Report - 26/06/15

JAPAN. Tokyo Narita Airport is staging a sequence of sales and events in its landside Airport Mall to mark the start of the northern summer.

World Duty Free and Jacob’s Creek host tennis-themed pop-up at Gatwick

Source: ©The Moodie Report - 24/06/15

Jacob’s Creek brand ambassador and winemaker Rebekah Richardson appears at Gatwick South to promote the brand's Wimbledon sponsorship.

ARI launches Destination Skincare campaign at Dublin and Cork airports

Source: ©The Moodie Report - 16/06/15

IRELAND. Aer Rianta International (ARI) has launched a promotional campaign called Destination Skincare in The Loop stores at Dublin and Cork airports.

Fazer targets Middle East with Dubai Duty Free promotion for Geisha

Source: ©The Moodie Report - 12/06/15

DUBAI. Fazer has partnered with Dubai Duty Free to promote its Geisha chocolate brand through a sampling activation and contest offering a trip for two to Finland.

Lancôme promotes La Nuit Trésor at London Heathrow

Source: ©The Moodie Report - 12/06/15

For the first time in three years, from 1 April to 12 May, Lancôme staged a fragrance animation at London Heathrow Airport, to promote La Nuit Trésor.

Heinemann’s Arctic Adventure campaign doubles sales for partners

Source: ©The Moodie Report - 11/06/15

NORWAY. Gebr Heinemann's Arctic Adventure campaign, which ran in February and March at Norway’s airports, doubled sales for partner brands in the period.

DFS launches ‘largest beauty promotion programme in the world for travellers'

Source: ©The Moodie Report - 10/06/15

INTERNATIONAL. DFS rolls out its most ambitious beauty promotion yet, with "a multi-brand experience to support travellers’ beauty and skincare needs".